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OverviewElevenCreativeElevenAgentsElevenAPIReception AIAPI referenceChangelog
OverviewElevenCreativeElevenAgentsElevenAPIReception AIAPI referenceChangelog
  • Get started
    • Overview
    • Quickstart
  • Receptionist
    • Overview
    • Voice and language
    • Rules
    • Call settings
    • Testing
  • Scheduling
    • Overview
    • Services
    • Business hours
    • Staff
  • Features
    • Booking page
    • Inbox
    • Business assistant
    • Analytics
    • Phone numbers
  • Knowledge base
    • Overview
    • Website scraping
    • File uploads
  • Integrations
    • Overview
    • Google Calendar
    • Zapier
    • Webhooks
    • MCP server
  • Billing
    • Plans and pricing
    • Usage and limits
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On this page
  • Dashboard metrics
  • Key performance indicators
  • Detailed charts
  • Time range
  • Reading your analytics
  • High call-to-booking rate
  • Growing new clients
  • Revenue tracking
Features

Analytics

Track business performance, call volume, and booking metrics.
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Phone numbers

How phone numbers work in Reception AI.
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The analytics dashboard shows business performance metrics and receptionist contribution over time.

Dashboard metrics

Key performance indicators

The top of the dashboard shows three headline numbers with week-over-week trends:

MetricWhat it measures
RevenueTotal revenue from bookings in the period
BookingsNumber of appointments booked
New clientsFirst-time customers added

Each metric shows a trend arrow and percentage change compared to the previous period.

Detailed charts

Below the KPIs, the dashboard displays:

ChartWhat it shows
Call countNumber of inbound calls over time
Call-to-booking rateWhat percentage of calls result in a booking
Bookings by channelBreakdown: Agent vs Website vs Manual
Average call lengthHow long calls typically last

Time range

Select different time periods to analyze:

  • Last 7 days (default)
  • Last 30 days
  • Custom date range

Reading your analytics

High call-to-booking rate

A high conversion rate (calls to bookings) indicates the receptionist is converting inquiries into appointments. If the rate is low, consider:

  • Updating your knowledge base so the receptionist answers questions confidently
  • Adding more services or availability
  • Reviewing call transcripts to spot issues

Growing new clients

An upward trend in new clients indicates the receptionist is handling first-time callers and capturing their information.

Revenue tracking

Revenue is calculated from booked services and their prices. It reflects scheduled value, not collected payments.

Check analytics weekly to spot trends early. A drop in call-to-booking rate might mean your availability is too limited or your services need updating.