Zapier
The Zapier integration connects your receptionist to over 7,000 apps through Zapier’s MCP (Model Context Protocol) server, including CRMs, email marketing, and project management tools.
How it works
Unlike traditional Zapier automations with triggers and actions, Reception.ai connects to Zapier through MCP. Your receptionist and business assistant call Zapier actions directly during conversations, based on what the caller asks for.
Setting up Zapier
Create a Zapier MCP server
Go to mcp.zapier.com, select + New MCP Server, and choose Other as the client.
Add actions
Add the Zapier actions you want your receptionist to use, such as creating a CRM contact or sending a Slack message.
Add the integration
In Reception.ai, go to Integrations, select Add integration, and choose Zapier. Paste the token into Secret Token and select Enable. Leave MCP URL empty to use the default Zapier endpoint.
Assign tools
Open the Tools tab. Reception.ai lists the available actions. Assign each to the Client (receptionist), the Assistant, or both, or select Enable all. Select Refresh tools after adding actions in Zapier.
If an action changes in Zapier after you enabled it, it shows a Changed badge and Reception.ai stops using it until you select Update to save the tool assignments again.
What you can do
Example automations your receptionist can trigger during a call:
Each workspace can connect one Zapier account. Zapier is available on every plan.
When you edit the integration, Rotate Secret Token (optional) replaces the saved token. The saved token is stored securely and never shown again.
Changing the MCP URL after setup removes the stored secret token. To add a token for the new address, disconnect and reconnect the integration.