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AIで先導する：KlarnaがAIでマーケティングを再構築した方法

AIで先導する：KlarnaがAIでマーケティングを再構築した方法

AIによって、マーケティングの可能性が大きく広がりました。 Klarnaは、チームが本気でAIを活用したときに何が起こるかを示す好例です。このセッションでは、ElevenLabsの成長責任者Luke Harriesが、KlarnaのCMOであるDavid Sandströmと共に、AIマーケティングにおける最も実践的な対談をお届けします。理論は抜きにして、実際のワークフローにフォーカスします。今日のマーケティングで最も大きなAI変革を支える、具体的なプロセス・ツール・チーム構成を詳しくご紹介します。このセッションで学べること 1. KlarnaがAIを活用してマーケティングの基盤となるワークフローをゼロから再構築した方法 2. それを可能にしたツール、プロセス、チーム構成 3. 組織全体でAI導入を推進した方法と、多くの企業が陥りがちな失敗 4. AI時代において「創造性」が最後の本当の差別化要素となる理由 5. ご自身のチームにも活かせる実践的なヒント

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4月22日

The AI Agent Playbook for Financial Services

Customers in financial services expect instant, accurate, human-feeling support - whether they're checking a balance, disputing a charge, or navigating a loan. Meeting that bar at scale, across languages, across channels, while staying compliant, is one of the hardest operational problems in the industry. AI agents are solving for it. Revolut cut resolution times by 8x. Klarna is handling front-line US phone support at 10x the speed. Better.com doubled lead-to-lock conversion. In this session, we'll show you how they did it, give you a live look at ElevenAgents in action, and share what's coming next. What we'll cover - Where AI agents in BFSI are headed - and the use cases delivering real ROI today - Learnings from enterprise deployments like Klarna, Revolut, and Better and live demos - How to get compliance and legal over the line - PCI DSS, GDPR, data residency, and the world's first insurable voice AI platform via AIUC-1

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3月31日

Rethinking Marketing Creative in the World of AI

In the past six months, AI creative tools for image, video, and production have gotten quite good. And fast. That's started forcing real conversations inside enterprise marketing teams like: where should in-house creative be focusing? Where is the best place to put budget in creative right now? Where do we still need the help of agencies? What does the future of a marketing team look like when marketers have access to more tools for self serve creative with AI? We're bringing on marketing leaders who are using AI for creative production to share what's actually changed inside their orgs. They'll show us the tools they're using, the workflows they've built, the team and budget decisions they've made, and plans for investing in creative in the future. This conversation will be a mix of strategy (where does AI fit) and tactics (how are you using AI right now). We'll cover subjects like: - How marketing leaders are reallocating creative budgets now that AI is in the mix - Real AI-generated creative from B2B marketing teams: what they made, how they made it, what it replaced - Where AI is genuinely good enough and where humans still win - What the creative function actually looks like inside a modern marketing org - Any examples of where AI hasn’t worked for creative and common mistakes If you're starting to wonder where AI fits into your creative strategy and how to spend your next dollar, this one's for you.

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