ArcadeがElevenLabsを活用して企業のインタラクティブデモストーリーを実現

Effortlessly beautiful demos

Potential customers want to see the product—not just hear about it from a rep. Unfortunately, creating interactive product demos is hard and often requires engineering resources that most marketing, sales, and product teams don’t have. Some companies turn to recorded demos to showcase their products, but these videos are hard to produce and become outdated quickly. 

Arcade makes it easy to build on-brand, interactive demos in as little as 6 minutes. Demos can be created through their Chrome Extension or Desktop app and do not require code. Marketers can publish and make changes without engineering support. And now, thanks to ElevenLabs, they can further enrich the demo experience with AI-driven, automated voiceovers. 

Integrating automated voiceovers

Many customers wanted to include voiceovers with their product demo to share additional context with potential buyers. Last year, Arcade turned to AI synthetic voices because it’s easy to create and edit across a team. They got set up with an alternative to ElevenLabs but heard from customers that it didn’t sound natural and lacked the languages and accents they needed.

In May, Arcade switched to ElevenLabs in search of a human-like, emotionally rich Text-to-speech solution. In the two months since migrating, AI voiceover usage doubled and quickly became one of their most used and talked-about features.

“The big differentiator is Arcade's voiceover feature, where you can write in a script and get an AI-generated voice (yes, even with a British accent) to give crystal clear instructions to merge visual and audial directions throughout your product demo.” Brian Ragone, CEO at Puzzle. 

Going multilingual

After seeing success with English, the Arcade team expanded to 29 languages so customers could optimize conversion by localizing content for global audiences. 

Check out these live customer demos created with Arcade using ElevenLabs voiceovers in English and German:

• English: https://app.arcade.software/share/AKoLr7X9bbWklq8iMDfA 
• English: https://app.arcade.software/share/KY7Wgk3vuF0zxt1rzJz7 
• German: https://app.arcade.software/share/lcSJt7GyvLzLZSfZnXrB 

“Our mission at Arcade is to enable teams to create beautiful demos in minutes. Partnering with ElevenLabs helped us take another step forward as our customers can now incorporate high-quality audio, effortlessly.” Caroline Clark, CEO and founder of Arcade.

About Arcade

Telling the story of your product is hard, and today's consumers want you to show them your product, not just talk about it. Arcade is an interactive demo platform that enables teams to create effortlessly beautiful demos -- in minutes. Designed for ease of use, Arcade removes the creative and technical barriers often felt by teams wanting to showcase their product on a website, content, or social media.