Live Workshop: How to Make a Catchy Ad, Start to Finish, in ElevenCreative
You can skip an ad. It's a lot harder to skip a jingle stuck in your head. The Search, our $100,000 global ad competition, puts audio front and center.
In our upcoming live workshop, we're building a complete ad from scratch in ElevenCreative: jingle, voice, sound effects, and visuals, all the way to final export. You'll leave with a repeatable workflow for making ads people actually remember, plus everything you need to turn your own into a competition entry.
What we'll cover:
- How to write a jingle that sticks, using three principles demoed live in V4: a simple melody with one surprise, a tempo that makes it move, and short, rhymed, crystal-clear lyrics
- How to set yourself up for success with strong reference images, fast first drafts, and no endless editing loops
- How to bring voice, music, SFX, and visuals together in Studio so your ad feels like one cohesive piece
- How to take what you've built and enter it into The Search
We'll also have a live Q&A on anything from workflow to rules. Register to attend live or receive a link to the recording.
What is The Search?
The brief: invent a fictional brand, and create a ~30 second ad for it with an original jingle made in ElevenCreative. It can be funny, strange, emotional, or completely unexpected. The only real expectation is that it should be impossible to get out of someone’s head.
We’re distributing $100,000 in prizes across 11 winners, including a $50,000 grand prize. The 11 winners will also receive something money can’t buy: a seat at the table. They will be invited for an exclusive 30-minute 1:1 with ElevenLabs' Creative Production team to pitch their ideas and receive feedback. You can enter on your own or with a team, and you can submit more than one entry.
Submissions are now open, and they close on November 1, 2026 at 11:59pm PST. Read the full rules here - elevenlabs.io/creative/thesearch
