ARN Media experiments with AI radio hosts

Thy is a new radio host on Australia’s CADA network. She plays hip hop, runs a four-hour daily show called Workdays, and sounds just like someone you might know. Because, in a way, she is.

Thy was created with ElevenLabs’ AI voice technology. She’s based on an ARN Media employee who works in finance and gave consent for her voice to be used. Within an hour of uploading the voice samples, the synthetic version was live.

It’s part of a broader move by ARN Media - one of Australia’s largest networks - to test how AI can open up new forms of creative expression. They’re not replacing people. They’re experimenting with new ways to connect. Thy offers a fully-automated listening experience, powered by our Text to Speech and voice cloning tools.

CADA reaches around 160,000 digital listeners. Thy is part of how they’re making radio more personal, without losing what makes it compelling. You can listen to her on the CADA site or through iHeart Radio.

Others are moving fast too. Audacy uses AI to generate ads and podcasts. Futuri, SuperHiFi and Radio.Cloud are building full-stack automation tools for stations and the number of use cases keeps growing.

If you’re thinking about how voice AI might fit into your creative work, we can help. Our Enterprise team supports everything from voice onboarding to live deployment.