TIME Brings Conversational AI to Journalism

Today TIME is launching TIME AI, an innovative generative AI platform that empowers audiences to engage with TIME’s journalism like never before.

TIME AI is bringing TIME’s journalism to life with ElevenLabs Conversational AI and Scale AI’s combination of prompting, retrieval, guardrailing and finetuning. The interactive TIME AI toolbar provides instant access to audio, translation, summarization, and AI chat with robust safeguards that ensure ethical AI usage. 

Readers can speak with an AI voice agent that has context on the story, deepening their understanding in a new and engaging way. For example, readers will be able to ask TIME AI questions like: “Why was X chosen as TIME Person of the year" or “What year did Tesla go public”, or “How many tickets did Taylor Swift sell in 2023”.

It’s a completely new paradigm for accessing trusted journalism - where the audience can drive a 1:1 conversation and get immediate answers to the questions they're most curious about. 

Scale AI combined TIME’s proprietary data, —spanning its rich archive, data about relevant current events, and custom guardrails to keep the model on-topic and as safe for use. 

The human-like, low latency speech, and ability to respond naturally to interruption, is powered by our Conversational AI platform. 

Try it for yourself on their Person of the Year 2024, as well as Person of the Year for 2021, 2022 and 2023.