Brand guidelines and press kit

This page provides essential guidance and assets for the correct use of ElevenLabs trademarks and copyrighted materials. It is designed for all external entities engaging with our brand. Adherence to these guidelines is crucial when incorporating ElevenLabs branding elements into third-party assets and materials, ensuring proper representation of our intellectual property.

Logo

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Clearance

To ensure visual impact our logo needs to be surrounded by ample and unobstructed space. All communications must adhere to a minimum area of clearance, which is determined by the logo's size and is equal to its height.

Symbol

The visual shorthand for our brand is our 11 icon, constructed from two distinctively simple vertical lines. It abstracts the number eleven from our name while also subtly referencing the pause icon seen when listening to audio.

Construction

Our icon is positioned centrally and surrounded by generous space to ensure it stands out amidst others. The amount of surrounding space is calculated based on the logo's size, with height of the holding device equivalent to three times the height of the icon.

Avatars and apps

The 11 icon is most effective for representing us in situations where space is limited, such as social media platforms and app ecosystems. It is designed to work with various holding shapes, from circles to squares.

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What to avoid

Stacked

Avoid stacking the wordmark as two separate words. Likewise, avoid altering the height of the 11 icon to match the wordmark's height.

Shorthand

We may occasionally use a shorthand in plain text, ensure that this is not reflected in any logo variants.

Don’t apply effects like drop shadows

Don’t apply strokes or outlines

Don’t rotate or angle our logo

Don’t apply color

Don’t stretch or deform it

Don’t recreate the logo in other fonts

Also avoid...

Eleven Labs — With a space between Eleven and Labs
Elevenlabs — Without a capitalised L
elevenlabs — With lowercase E and L
ELEVENLABS — In all caps
IIElevenLabs — Using captialized I’s to recreate the 11 icon
11ElevenLabs — Using 11 to recreate the 11 icon

ElevenLabs Platforms

The ElevenLabs ecosystem includes three platforms: ElevenAgents, ElevenCreative, and ElevenAPI, each with its own distinct color palette and graphic approach.

ElevenAgents

The platform is called ElevenAgents and has its own logotype, which must be used in all related materials.

Use the correct written form: ElevenAgents (no space).

ElevenAgents

Don't

ElevenLabs Agents
Eleven Agents
IIEleven Agents

Color palette

Blue is used as the primary color, with additional shades to create a more nuanced palette. We layer image-based gradients with analog, tactile textures to balance the digital precision of the platform with a more human, material presence.

Graphics

Graphic elements include different representations of agents, ranging from image-based voice orbs to code-generated visuals. The primary motif used to distinguish Agents platform is the circle or sphere.

ElevenCreative

The platform is called ElevenCreative and has its own logotype, which must be used in all related materials.

Use the correct written form: ElevenCreative (no space).

ElevenCreative

Don't

ElevenLabs Creative
Eleven Creative
IIEleven Creative

Color palette

Orange is used as the primary color, with additional shades to create a more nuanced palette.

Graphics

The visual system includes different variations of Chladni patterns, used as expressive graphic elements across materials.

ElevenAPI

The platform is called ElevenAPI and has its own logotype, which must be used in all related materials.

Use the correct written form: ElevenAPI (no space).

ElevenAPI

Don't

ElevenLabs API
Eleven API
IIEleven API

Color palette

A monochrome palette is used as the primary visual approach, built around black, white, and neutral tones.

Graphics

The visual system includes variations of Chladni patterns and kinetic typography as primary graphic elements.

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