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Liderando con IA: Cómo Klarna reinventó el marketing con IA

Liderando con IA: Cómo Klarna reinventó el marketing con IA

La IA ha cambiado lo que es posible en marketing. Klarna demuestra lo que ocurre cuando un equipo realmente apuesta por ella. En esta sesión, Luke Harries (Head of Growth, ElevenLabs) charla con David Sandström (CMO, Klarna) en una de las conversaciones más prácticas sobre marketing con IA. Dejamos la teoría a un lado y vamos directos a los workflows: los procesos, herramientas y estructuras de equipo que hay detrás de una de las transformaciones con IA más importantes en marketing hoy en día. Lo que vas a aprender 1. Cómo Klarna reconstruyó sus workflows de marketing desde cero usando IA 2. Las herramientas, procesos y estructuras de equipo que lo hicieron posible 3. Cómo lograron que toda la organización adoptara la IA — y en qué suelen fallar la mayoría de empresas 4. Por qué la creatividad es el último gran diferenciador en la era de la IA 5. Consejos prácticos que puedes aplicar en tu propio equipo

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22 de abril

The AI Agent Playbook for Financial Services

Customers in financial services expect instant, accurate, human-feeling support - whether they're checking a balance, disputing a charge, or navigating a loan. Meeting that bar at scale, across languages, across channels, while staying compliant, is one of the hardest operational problems in the industry. AI agents are solving for it. Revolut cut resolution times by 8x. Klarna is handling front-line US phone support at 10x the speed. Better.com doubled lead-to-lock conversion. In this session, we'll show you how they did it, give you a live look at ElevenAgents in action, and share what's coming next. What we'll cover - Where AI agents in BFSI are headed - and the use cases delivering real ROI today - Learnings from enterprise deployments like Klarna, Revolut, and Better and live demos - How to get compliance and legal over the line - PCI DSS, GDPR, data residency, and the world's first insurable voice AI platform via AIUC-1

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31 de marzo

Rethinking Marketing Creative in the World of AI

In the past six months, AI creative tools for image, video, and production have gotten quite good. And fast. That's started forcing real conversations inside enterprise marketing teams like: where should in-house creative be focusing? Where is the best place to put budget in creative right now? Where do we still need the help of agencies? What does the future of a marketing team look like when marketers have access to more tools for self serve creative with AI? We're bringing on marketing leaders who are using AI for creative production to share what's actually changed inside their orgs. They'll show us the tools they're using, the workflows they've built, the team and budget decisions they've made, and plans for investing in creative in the future. This conversation will be a mix of strategy (where does AI fit) and tactics (how are you using AI right now). We'll cover subjects like: - How marketing leaders are reallocating creative budgets now that AI is in the mix - Real AI-generated creative from B2B marketing teams: what they made, how they made it, what it replaced - Where AI is genuinely good enough and where humans still win - What the creative function actually looks like inside a modern marketing org - Any examples of where AI hasn’t worked for creative and common mistakes If you're starting to wonder where AI fits into your creative strategy and how to spend your next dollar, this one's for you.

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