Introducing the Image, Video, and Template APIs
- Written by
- Joel Ostdiek
- Published
- Last updated
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Image generation, video generation, and templates built in Flows are now available via the ElevenLabs API. Generate visuals with leading models directly, or build a Flow in the canvas, then run it from your own systems every time a new product needs creative, with no manual runs.
Generate images and video via API
The image and video API gives you access to models from Google, OpenAI, ByteDance, and Creatify, at the same pricing as the app. Generate images, edit them, animate them into video, and run it all at volume.
Start with the quickstart, and use webhooks for production pipelines.
Build once, run for every product
Your team can build a template in Flows, and every run after that only needs new inputs. The composition, prompts, brand references, voiceover, music, and output formats are already set. Pass in a product image and name, and the templates API returns finished assets to your own systems.
An example template built in Flows. Teams can build their own templates or pick a pre-existing template, then swap in a new product image and name, run the template, and generate outputs for new SKUs.
When a new product goes live in your PIM, DAM, or storefront, your system runs the template. Add a new SKU to the catalog, say a jacket, and get on-model shots, ad variants for each channel, and a product video for it.
Built for creative at scale
Enterprise teams often need hundreds or thousands of on-brand assets across products, channels, and markets, without a production cycle for each one. Catalogs are large and change constantly with new launches, seasonal rotations, and promotions.
The creative team only needs to build and approve a template once. After that, they can review outputs instead of making them. And because templates are built in Flows, the visuals come with ElevenLabs voice, music, and sound effects in the same pipeline.
See it running on a live store
Connect a storefront, and every new product runs the pipeline. Upload one product image and get pack shots, channel-ready ad variants, and a product video back.
Available via API or MCP
The image and video models also work through the ElevenLabs MCP - the same models and every node available in Flows, from Claude, ChatGPT, or Cursor, with one OAuth install and no API keys to manage.
Get started
The Image, Video, and Templates APIs are live today.
