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The rise of AI in video production has reimagined how content is created, edited, and shared.

AI-powered tools make it easier than ever for video creators to create high-quality, professional-looking videos. Advanced features automate key tasks like motion tracking, audio editing, and color correction, drastically reducing the time spent on the video editing process.

But what are the best AI tools for video creation? Let's find out.

Key takeaways

• The rise of AI in the video creation process
• The top 5 AI video tools for streamlining production
• How to generate SFX for video with ElevenLabs
• How to select AI tools for video production
• Final thoughts
• FAQs

The rise of AI in the video creation process

AI tools for video production are revolutionizing traditional video production. AI-driven features enable video editors to enhance video footage, create engaging videos, and produce AI-generated content with minimal manual intervention.

For instance, AI video editors can automatically generate videos from raw footage, edit videos based on pre-defined criteria, and improve audio quality, making the entire video creation workflow more efficient. Tools like Sora can even create videos from simple text prompts.

AI video generators and AI avatars further streamline the video creation process, allowing content creators to generate videos in multiple languages and personalize video content for diverse audiences.

The top 5 AI video tools for streamlining production

Let’s run through our picks for the five top AI video production tools in 2024.

Adobe Premiere Pro, integrated with Adobe Sensei AI technology, is a leading video editing software that offers advanced features for automating tedious tasks and enhancing creativity.

Best bits:

• Advanced auto-editing: Automatically edits videos, suggests cuts, and adjusts color grading, saving significant time.
• Audio enhancements: Utilizes AI to remove background noise and enhance audio quality effortlessly.
• Content-aware fill: Allows for seamless removal of unwanted objects from video frames.

Look out for:

• High learning curve: Despite AI assistance, it remains complex and requires time to master.
• Subscription cost: Expensive subscription model may not be suitable for all budgets.
• Hardware intensive: Demands powerful hardware for optimal performance, limiting accessibility for users with lower-end systems.

Sora, developed by OpenAI, is a groundbreaking text-to-video AI tool designed to transform written prompts into vivid, dynamic videos. Leveraging advanced diffusion models, Sora generates highly detailed scenes with complex camera movements and lifelike characters.

Best bits:

• Text-to-video synthesis: Converts text descriptions into engaging video content, enabling users to visualize ideas effortlessly.
• Detailed scene generation: Produces highly detailed and visually rich videos, accommodating various styles from photorealistic to abstract.
• Versatile applications: Useful for filmmakers, animators, educators, and marketers to draft scenes, create educational videos, and produce promotional content.

Look out for:

• Video length limitation: Currently, videos are capped at one minute, which may not suffice for longer projects.
• Complex prompt handling: Might struggle with particularly intricate or ambiguous prompts, leading to less accurate video representations.
• Visual artifacts: As with many AI models, there can be occasional imperfections or inconsistencies in the video output.

Lumen5 is an AI-powered video creation platform that turns blog posts and text content into engaging videos, making it ideal for content marketing and social media.

Best bits:

• Text-to-video: Converts articles and blog posts into videos, saving time on manual video creation.
• Template variety: Provides a wide range of templates and themes to choose from.
• Speed: Quickly generates videos, making it ideal for fast-paced content needs.

Look out for:

• Limited customization: Offers limited creative flexibility, with templates that can feel restrictive.
• Subscription costs: Advanced features require a subscription, which may be costly for small businesses.
• Video length restriction: Best suited for short-form content, not ideal for longer video projects.

Descript is an AI-powered audio and video editing tool that simplifies the editing process through text-based editing and other AI features.

Best bits:

• Text-based editing: Edit videos by editing the transcribed text, making the process intuitive and fast.
• Overdub: AI-generated voiceovers can be created from text, useful for narration and corrections.
• Collaboration tools: Facilitates collaboration with team members through shared projects and comments.

Look out for:

• Accuracy of transcription: Transcription errors can occur, requiring manual corrections.
• Learning curve: Some features might take time to learn, especially for those new to video editing.
• Export limitations: Export options may be limited compared to more advanced video editing tools.

ElevenLabs is an AI-driven text-to-speech (TTS) and speech synthesis platform that uses deep learning models to create highly realistic and customizable voiceovers, ideal for video production.

Best bits:

• Language capabilities: ElevenLabs Multlingual TTS model supports 29 languages. The model can switch between languages inside a single prompt and is designed to enhance voices in any language with linguistic nuance - like a range of regional accents.

• Sound effects: ElevenLabs has recently launched its own generative SFX tool, making it easier than ever for video creators to add sound effects. Listen to a few examples below.

• AI Dubbing: ElevenLabs' AI uses speaker detection to translate video content in seconds. Also, the newly generated audio maintains the voice tone and style of the original, maintaining an authentic feel, even in a different language.

Look out for:

1. Cost: Premium features and high-quality voice cloning come at a cost, which may not be affordable for all users.

How to generate SFX for video with ElevenLabs

1. Sign up to ElevenLabs to access Sound Effects.
2. Describe the sound effect you need in text and listen to the instantly generated sample.
3. You can fine-tune each sound effect so it suits your context perfectly (e.g. if you started with 'footsteps', go on to describe the type of shoe or environment). 
4. When you’re happy with the effect, download the audio.
5. Audio files are high-quality and downloadable in a range of formats, ready to be edited into video content.

How to select AI tools for video production

When selecting AI tools for video production, consider the specific needs of your video content, and the production process.

Look for AI video editing tools with user-friendly interfaces that simplify the editing process. Popular video editing software like Adobe Premiere Pro offers advanced features, such as AI-powered motion tracking and audio editing, making it suitable for professional videos.

But free AI video generators can be a good starting point for beginners, providing essential video editing capabilities without the cost. Additionally, tools that support video and image generation can enhance your overall content creation efforts.

Final thoughts

The integration of AI in video production is a game-changer for content marketers and video creators. With AI-powered tools, video editors can streamline their workflows, create high-quality videos, and engage audiences more effectively.

Whether you're editing existing videos or generating new content, AI tools offer the advanced features needed to stay competitive in today's fast-paced digital landscape.

As generative AI continues to evolve, its impact on the video creation process will only grow, making it an indispensable part of modern video production.

Ready to enhance your video production with AI-powered voices, dubbing, and sound effects? Sign up for ElevenLabs today.

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