Live Workshop: Refresh Your BFCM Ads with ElevenCreative

Most Black Friday creative is locked by now. The open question is how long it holds up. Ad costs climb through November and peak on Black Friday itself, and the ads carrying the most spend tend to wear out first. Join ElevenLabs’ Gabe Michael and Joel Ostdiek for a 45-minute live workshop where Gabe takes a live Meta ad and builds a set of on-brand variants from it in Ads Engine. Then he takes the strongest version into new markets and pushes it back to the ad account. You’ll see what to change, what to keep, and how to decide which ads to refresh first. What we’ll cover: - Why creative wears out faster in Q4, with data from last year’s Black Friday - Building variants from the ads already running, starting with the ones getting the most spend - Keeping every version on brand, with approval before anything goes live - Taking a winning ad into new markets for Cyber Week and December You’ll leave with a checklist for refreshing creative between Black Friday and January. We’ll also have a live Q&A at the end.