Leading with AI: How Vercel's marketing team ships like an engineering team

Content Engineers build agentic pipelines, and a "product marketing brain" keeps reps and agents on the latest messaging. Agents handle design triage, event RSVPs, and inbound leads, so the team can focus where humans matter most. This is what marketing is starting to look like now. In this session, Keith Messick (CMO, Vercel) joins Luke Harries (Head of Growth, ElevenLabs) for a live look at how Vercel is using AI to move upmarket. What we’ll cover: - Inside Vercel's "product marketing brain," the single source of truth powering every agent, rep, and new hire - Building the AI field marketer to scale high-quality events - How Content Engineers build agentic pipelines that research, draft, and ship - where they use agents and what stays human - The agents they are building to support behind the scenes including data and design