L’avenir des agents IA pour les commerçants et les marketplaces en ligne

L’ère des chatbots rigides et frustrants est terminée. Découvrez comment des agents IA de niveau entreprise gèrent les demandes clients de bout en bout : de la découverte de produits au suivi de commande, jusqu’au support après-vente, tout en réduisant les coûts de support, en augmentant les taux de conversion et en renforçant la confiance des clients. Vous repartirez avec des conseils concrets sur la façon dont les plus grands commerçants et marketplaces utilisent l’IA conversationnelle pour répondre plus vite aux clients, personnaliser les échanges à grande échelle et obtenir un retour sur investissement mesurable. La session inclura aussi une démonstration en direct d’un agent IA en action, avec des cas d’usage concrets dans le retail. Les experts - Nicolo Rossi & Pier Patergnani, experts en agents IA pour le retail et les marketplaces – ils accompagnent les enseignes dans le déploiement de l’engagement client piloté par l’IA - Senta Knuth, déploiement produit entreprise pour le retail et les marketplaces

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