Introducing Brand Kit

Brand Kit is a new system from ElevenCreative that moves that context out of the prompt and into your workflow. Set it once, and it shapes every generation.

Introducing Brand Kit in ElevenCreative

Staying on brand with generative tools usually means re-describing your visual identity in every prompt. Every teammate describes it differently, and consistency breaks down across people and projects.

Brand Kit holds your visual identity as a single object in your workspace. All your colors, fonts, logos, reference images, and rules can now be tagged in any prompt across Image & Video, Flows, and the ElevenCreative agent, helping you generate on-brand images and videos

Create your kit in minutes

Adding your assets and setting up rules for how your brand is applied is a snap.

Colors and fonts define your palette and typography, and you can store logos with rules on how to use them. Reference images teach the model your visual world including your- photography style, composition, and brand’s mood. With the rules you define, you can capture what the palette on its own can’t:how your identity is applied, and what your brand never does.

Tag your brand kit in any prompt

Type @ in Image & Video, Flows, or the agent, to tag your kit. Your assets and rules will shape the generation. The same kit works across every surface, so a product image in Image & Video and a full pipeline in Flows all draw from the same guidelines.

Built for teams and multiple brands

Kits live in your workspace. Everyone on your team can generate from the same guidelines, leading to greater brand consistency across your organization.

For agencies and multi-brand teams, you can create a kit for each brand or client you work with and switch between them as you work. 

What's next

We know that your brand is more than just its visuals. We’re already working to extend kits beyond visual identity — starting with your brand's voice and sound. Check back soon for more updates. 

Start creating with Brand Kit today

Brand Kit is available now  in ElevenCreative: https://elevenlabs.io/creative