Ads Engine adds human review from localization experts and creative specialists

Your team can now have ElevenLabs localization experts and creative specialists review the ads you make in Ads Engine. Refresh and extend your creative with new variants and localizations, even in markets where no one on your team speaks the language.

The problem Ads Engine solves

Marketing teams are being asked to ship more creative into more markets. Each ad needs to read and sound like it was written and voiced in that market and look like the brand made it.

That requires translators, localization professionals, and designers, which many teams don’t have. So some brands compromise. They run original-language ads globally instead of localizing, or make fewer variants when creative fatigues.

Ads Engine lets brands make variants and localizations at scale, on brand, without giving up quality.

How it works

Ads Engine in ElevenCreative connects to your ad platforms, pulls your existing creative, and makes fresh variants and localized ads. It translates the text, adapts the images, and dubs the video in your ads. Human-in-the-loop reviewers can then review each ad before it’s finalized. The finished creative comes back to your team for approval, or Ads Engine can push it directly to your ad platforms. 

The reviewers are linguists and localization professionals from ElevenProductions, a global network that delivers human-edited dubbing for media companies. They work alongside in-house ElevenLabs creative specialists who keep each customer’s ads on brand.

Localized copy and audio that reads like it was created in market

For image ads, Ads Engine translates the text in your images and adapts it to your brand voice. For Google Search ads, it translates headlines and descriptions and sizes each one to fit Google’s character limits. 

A linguist can then review each translation for accuracy, style, and intent, so every localized ad reads like it was written in that language for that market. 

For video ads, Ads Engine uses Dubbing v2 to translate audio and video while preserving each speaker’s emotion, timing, and voice, so ads keep the same impact in every language. 

A native-speaking localization professional can then review the dub for accuracy and natural delivery, checking details from timing to pronunciation, including brand and product names.

Brand consistency at scale

Ads Engine uses ElevenLabs Brand Kit to apply your brand identity to every new variant and localization. Your colors, fonts, logos, reference images, and rules carry over to every ad, for everyone on your team. Agencies and multibrand teams can create a Brand Kit for each brand and switch between them.

Before any ad goes live, ElevenLabs creative specialists can review each new ad against your brand guidelines and the ads you’ve already run, so your brand’s style and voice stay consistent in every variant and market.

Get started

Talk to our team about creating on-brand variants and localizations at scale with Ads Engine.