Clay scales content production and agility with ElevenCreative

Product velocity creates a constant gap between what companies ship and what their content reflects. Clay closes this gap with ElevenCreative, keeping educational and marketing content aligned with rapid product updates.

By integrating ElevenLabs voices into their workflow, Clay moves away from static production cycles toward a system where content can be updated, localized, and refined as quickly as the product itself.

Localizing Clay University

Clay is using ElevenCreative to translate its multi-video course catalog into different languages for regional launches. This allows the team to provide native-language education - starting with a German version of their core education guide - without the overhead of traditional studio recordings.

Natural voice-overs for demos

For product walkthroughs, Clay uses ElevenCreative to add natural-sounding AI voice-overs. This enables the team to move straight from text to audio, allowing for faster script iterations as the product evolves.

“A lot of generative products sound good in theory but are clunky in practice - ElevenLabs, however, makes life easier by speeding up product iterations with thoughtful AI voice. You are ahead in the market when it comes to generating speech that feels natural.”

– Peter Kang, Social Lead at Clay

Fixing verbal slips and compliance updates

Compliance requirements in the B2B data space change frequently. Clay uses ElevenCreative for "pickups" to fix verbal slips in existing videos or update scripts when terminology changes. This avoids re-booking executives for studio time and keeps content evergreen.

Clay’s use of ElevenCreative shows how teams can reduce production overhead while improving quality and reach. As products iterate faster and global audiences expand, the ability to generate, update, and localize voice content efficiently is a growing advantage for marketing teams.