Mindset Health personalizes digital therapeutics with ElevenLabs

Mindset Health builds clinically validated digital therapeutics that target the interaction between brain activity and physical health. Their flagship program, Nerva, is designed to help people manage gastrointestinal conditions like IBS through gut-directed hypnotherapy.

To increase accessibility and adherence, Mindset Health integrated ElevenLabs’ Text to Speech and Voice Cloning to deliver high-fidelity audio experiences at scale .

Voice as a core therapeutic component

Mindset Health uses expressive synthetic voices to guide users through structured programs aimed at retraining gut-brain signaling. These sessions are not generic audio recordings - they are designed with clinical rigor, and voice plays an active role in the therapeutic delivery.

Using ElevenLabs’ TTS and Professional Voice Cloning, the team is able to test and deploy personalized voice protocols with variable tone, pacing, and regional accents allowing them to match voice characteristics to user preferences and program requirements.

ElevenLabs allows us to experiment rapidly, personalise deeply, and build audio-first experiences that weren’t possible even a year ago.

-  Ben Wright Smith, Mindset Health

Adaptive care for physical conditions

The science behind Nerva is rooted in psychophysiology - how thoughts and attention can influence gut function, pain perception, and immune response. These therapeutic models were previously limited by the availability of human specialists. Mindset Health is making them scalable.

With ElevenLabs, sessions can now adapt to each user’s unique symptom profile and audio preferences. 

85–90% session completion rates

Mindset Health reports consistently high adherence across audio-led sessions.

In A/B testing, users showed no preference between studio-recorded and AI-generated dialogue. Session completion rates remain between 85-90%, reinforcing the effectiveness of well-designed voice interventions.

This approach also allows for rapid iteration. Mindset Health runs some of the largest voice experimentation pipelines in the health-tech sector, using user feedback to continuously refine vocal elements across their programs.