A leading US retailer drives store visits using Audiostack & ElevenLabs

A major US eyewear retailer and its media agency used Audiostack and ElevenLabs voices to produce hyperlocalized ads to drive store visits

Starcom used ElevenLabs voices with Audiostack to produce hyperlocalized ads to drive people to visit stores

AI voice meets end-to-end audio automation

AudioStack has integrated ElevenLabs’ voices into its end-to-end audio production infrastructure—enabling brands and agencies to generate high-quality, personalized audio ads at scale. Together, we're redefining how dynamic campaigns get made.

Traditional audio production has been a blocker for large retailers and their agencies. It's slow, expensive, and dependent on manual coordination between siloed teams. As a result, dynamic audio campaigns are often watered down—or cut from the plan entirely.

That’s changing. With AI-powered workflows, scale and speed are no longer tradeoffs. And it starts with AudioStack.

AudioStack: accelerating audio production with AI

AudioStack compresses the entire audio ad production pipeline—scripting, voicing, editing, versioning—into a single, AI-powered system. For retail campaigns, this means going from weeks of production to just hours, without sacrificing quality.

And at the core of this workflow is ElevenLabs.

ElevenLabs: lifelike AI voice generation

AudioStack uses the ElevenLabs API to generate voices using our latest Text to Speech models.

For agencies and retailers, this unlocks three critical advantages:

  • Creative flexibility – Access to thousands of natural-sounding voices across languages and styles.
  • Operational speed – Fast, iterative changes to scripts and voiceovers with low-latency generation.
  • Compelling performance – High-quality synthesis that captures tone, nuance, and context—essential for ads that drive real outcomes.

Because the entire process happens within AudioStack’s infrastructure, teams can create thousands of broadcast-ready ads with minimal manual QA.

Case study: 4,400 AI-generated ads in 48 hours

AudioStack partnered with one of the largest U.S. eyewear retailer and its media agency to deliver a personalized audio campaign spanning 890 store locations.

The brief: drive in-store visits through local offers and messaging. Generic messaging wouldn’t work—each ad needed to include localized promotions and calls to action.

The result: 4,400 fully voiced, localized ads produced in under 48 hours and deployed across Spotify, iHeart, and Pandora. The results speak for themselves:

  • 40,186 total store visits attributed to the campaign
  • 2,402 new store visits attributed to a single channel

AudioStack’s platform and expertise enabled us to successfully deliver personalized offers to local listeners with unprecedented speed and scale. The projected store visit data highlights the transformative power of AI-driven audio to not only redefine how we execute campaigns at a national level, but also shape future strategies through greater efficiency, personalization, and scalability.” — Vice President of Global Media, eyewear retailer

Unlocking a new era for dynamic audio

AI audio production is removing the traditional tradeoffs between scale and personalization. For retailers and their agencies, that means reaching more people, with more relevant messaging—and doing it faster than ever.

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