Real-Time Customer Data Access

• Pull customer engagement history, subscription status, and preferences during live calls
• Enrich conversations with personalized context from Mailchimp audience data
• Access segmentation data to tailor voice agent responses based on customer journey stage
• Seamless API integration with sub-200ms response times for real-time performance

Automated Email Trigger System

• Trigger personalized email sequences based on voice conversation outcomes
• Create custom automation workflows that respond to voice agent tags and events
• Send instant follow-up emails with conversation summaries and next steps
• Design conditional email paths based on voice interaction data

Voice-Enabled Subscription Management

• Allow customers to update email preferences through natural voice commands
• Instantly sync subscription changes to Mailchimp lists and segments
• Handle complex subscription requests with multi-step confirmation flows
• Maintain GDPR compliance with automated consent management

Dynamic Content Personalization

• Use voice-captured insights to personalize email content and offers
• Automatically segment customers based on voiced preferences and interests
• Create targeted campaigns using zero-party data collected through conversations
• Enhance email relevance with real-time behavioral data from voice interactions

Multi-Channel Coordination

• Synchronize voice and email touchpoints for consistent customer experiences
• Coordinate timing between voice outreach and email campaigns
• Track cross-channel engagement metrics and conversation attribution
• Maintain unified customer profiles across voice and email channels

Add Email Subscribers to Mailchimp from Your ElevenLabs Agent

1. In Mailchimp, go to Account → Extras → API keys, create a key, and copy it along with your server prefix (like us1 from your account URL) and Audience ID from Audience → Settings
2. In ElevenLabs Console, save your API key in Secrets Manager as MAILCHIMP_API_KEY
3. Create a Webhook Tool with POST method, URL https://YOUR_SERVER_PREFIX.api.mailchimp.com/3.0/lists/YOUR_AUDIENCE_ID/members, add header Authorization: Bearer {{MAILCHIMP_API_KEY}}, and JSON body: {"email_address": "{{email}}", "status": "subscribed"}
4. Update your agent prompt: "Use add_mailchimp_subscriber when customers want to join our mailing list - always confirm their email address first and get explicit consent"
5. Test by having your agent add a subscriber and verify it appears in your Mailchimp audience