2026年1月27日

零售商与在线市场的 AI 智能体未来

僵硬、让人沮丧的聊天机器人时代已经结束。了解企业级 AI 智能体如何全流程处理客户请求：从产品发现、订单跟踪到售后支持，同时降低客服成本、提升转化率、增强客户信任。你将获得领先零售商和电商平台部署对话式 AI 的实用见解，了解如何更快服务客户、大规模个性化互动，并实现可衡量的 ROI。本次活动还将现场演示 AI 智能体在零售场景中的实际应用。专家介绍 - Nicolo Rossi & Pier Patergnani，零售与电商 AI 智能体专家，助力零售企业规模化 AI 客户互动 - Senta Knuth，零售与电商企业级产品部署

更多研讨会

5月27日
Live Workshop: Deploying Agents Across Every Channel
Your customers don't all communicate the same way - your agent shouldn’t either. Some want to call. Some want to message. Some want to email. Your agent needs to meet them where they are - without you rebuilding it from scratch for every channel. Voice is the hardest channel to get right. Most teams bolt it on last. In this workshop, we flip that and show you how getting voice right first makes every other channel easier to deploy and maintain. Configure once, deploy everywhere. Amanda Milberg (Enterprise Forward Deployed Engineer) will walk through a live build: one agent acting as your brand representative across telephony, email, and messenger - with one knowledge base, one set of workflows, and one place to monitor and improve. What we'll cover - Why voice is the hardest channel to configure - and why building it first (not bolting it on later) changes everything - How to configure a single agent for voice and chat without duplicating logic - Connecting WhatsApp alongside your existing voice or web deployment - including mid-conversation media like image uploads - Cross-channel context - keeping agent behavior consistent when customers move between channels - What breaks in production, and how to configure against it before go-live
5月7日
Live Workshop: Build Safe AI Agents for an Enterprise Deployment
Getting an AI agent to handle conversations is the easy part. Getting your security team, legal team, and customers to trust it is where most enterprise deployments stall. Agents without proper guardrails may drift off-course mid-conversation, take unexpected actions, get manipulated by adversarial users, or expose sensitive data. In this session, we'll walk through a layered approach to agent safety, how to test and deploy in stages so you can catch issues before they scale, and what it takes to get security and legal on board. What we'll cover: - Why agents fail in production and the patterns behind it - The safety controls that keep agents compliant, on-brand, and manipulation-resistant - How to stress-test agents with simulated conversations before they go live - A staged deployment approach that lets you resolve issues in real time - The frameworks and certifications that help get security and legal buy-in
4月29日
Leading with AI: How Klarna Rebuilt Marketing with AI
AI has changed what's possible in marketing. Klarna is proof of what happens when a team actually runs with it. In this session, Luke Harries (Head of Growth, ElevenLabs) sits down with David Sandström (CMO, Klarna) for one of the most tactical conversations in AI marketing. We're skipping the theory and going straight to the workflows — the exact processes, tools, and team structures behind one of the most significant AI transformations in marketing today. What you'll learn 1. How Klarna rebuilt core marketing workflows with AI from the ground up 2. The tools, processes, and team structures that made it possible 3. How they drove organization-wide AI adoption — and what most companies get wrong 4. Why creativity is becoming the last true differentiator in the AI era 5. Tactical takeaways you can bring back to your own team

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零售商与在线市场的 AI 智能体未来

更多研讨会

Live Workshop: Deploying Agents Across Every Channel

Live Workshop: Build Safe AI Agents for an Enterprise Deployment

Leading with AI: How Klarna Rebuilt Marketing with AI