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  • Behind the Agent: How Learna Scales Voice Learning with ElevenLabs

Behind the Agent: How Learna Scales Voice Learning with ElevenLabs

Language learning only works if it sounds real. For Learna, getting voice right was critical. Learna puts users in FaceTime-like conversations with an AI tutor, and the quality of that voice directly determines whether users stick around and pay. After running a live A/B test against their legacy TTS system, the results were clear: 9% uplift in trial conversion and 11% uplift in lifetime value. In this session, their team walks through how they think about voice as a growth lever - across multiple languages, multiple apps, and multiple use cases. You'll walk away with: - How voice quality directly impacts conversion and LTV - and how to test for it - What it takes to scale natural, low-latency voice across Spanish, Turkish, Arabic and beyond - How Codeway built a shared voice infrastructure across a multi-app portfolio

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Rethinking Marketing Creative in the World of AI

In the past six months, AI creative tools for image, video, and production have gotten quite good. And fast. That's started forcing real conversations inside enterprise marketing teams like: where should in-house creative be focusing? Where is the best place to put budget in creative right now? Where do we still need the help of agencies? What does the future of a marketing team look like when marketers have access to more tools for self serve creative with AI? We're bringing on marketing leaders who are using AI for creative production to share what's actually changed inside their orgs. They'll show us the tools they're using, the workflows they've built, the team and budget decisions they've made, and plans for investing in creative in the future. This conversation will be a mix of strategy (where does AI fit) and tactics (how are you using AI right now). We'll cover subjects like: - How marketing leaders are reallocating creative budgets now that AI is in the mix - Real AI-generated creative from B2B marketing teams: what they made, how they made it, what it replaced - Where AI is genuinely good enough and where humans still win - What the creative function actually looks like inside a modern marketing org - Any examples of where AI hasn’t worked for creative and common mistakes If you're starting to wonder where AI fits into your creative strategy and how to spend your next dollar, this one's for you.

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