Alec Wilcock on becoming a top affiliate for ElevenLabs

Alec Wilcock runs a growing YouTube channel focused on innovation, AI and YouTube. Through consistent posting and an authentic, educational style, he has built an engaged audience of 70K subscribers and reached +100 million views highlighting tech companies.

Since joining the ElevenLabs affiliate program in 2023, he’s turned his genuine enthusiasm for voice technology into a five-figure income stream. His success is linked to developing a method to create videos that not only educate, but also convert.

Why the ElevenLabs affiliate model works for Alec 

Alec attributes his success to his authenticity. He only recommends products he truly loves. 

Before joining the affiliate program, he was already spreading the word about ElevenLabs. As a creator and user of the product, it was easy for him to talk about its features. He wanted to share valuable information to his subscribers. Earning was the icing on the cake.

Moreover, his viewers are already interested in content creation, tech and AI. The product naturally fits their interests. This alignment with the audience is what allows for sustained referrals that snowball every month, from videos he created long ago. 

A creator focused on practical value 

Alec discovered ElevenLabs after hearing one of our AI-generated voices online. Intrigued, he traced it back to our platform, experimented with it himself and quickly became a regular user. 

At the time, few creators were covering ElevenLabs in detail. Alec’s early tutorial broke through quickly, ranking at the top of YouTube search results and driving a steady stream of signups.

Being a client first helped Alec find ways to authentically promote ElevenLabs, creating digestible “how-to” guides with solid watch-time. We strongly encourage affiliates to create an account and explore features so they can understand the full potential of our products. 

Educational Content that convert

Alec doesn’t just describe product features — he shows how to use them. His videos walk viewers through specific workflows, such as generating custom voices or narrating scripts. This practical, tutorial-style content performs especially well in the affiliate program.

His recent guide on voice design and prompting is a strong example:

By staying up to date with product improvements and testing new features himself, Alec can create content that’s both relevant and actionable for creators, marketers, and AI enthusiasts.

Ask for the click 

Alec’s high conversion rate comes down to one strategy : he always asks for the click. In every video, he reminds viewers that signing up through his affiliate link supports his channel, at no extra cost to them. It’s a simple message, but it drives results. As Alec puts it, “if you’re giving people value, they’ll want to give back.”

He places his ElevenLabs affiliate link prominently in video descriptions, above the fold, and has call to action regularly in his video. Each mention is tied to a clear value proposition, not just a promotion but an invitation to try the tool with real benefits.

In his videos, Alec also points out that free accounts can quickly hit usage limits. By recommending that viewers consider a paid plan from the start — especially if they plan to use the tool regularly or commercially — he helps set realistic expectations. This approach not only improves the user experience but also increases the likelihood of generating affiliate commissions.

Tips for new ElevenLabs Affiliates 

You don’t need a large audience to succeed in the affiliate program. Alec’s strategy works for channels of all sizes. His advice : 

• Use the product. Real experience results in authentic content. 

• Show specific use cases. Don’t limit yourself to general reviews. Walk your audience into what ElevenLabs can do for them.
• Mention your affiliate link multiple times.
• Be consistent : referral earnings compound over time.

Learn about AI with Alec 

You can find Alec Wilcock on YouTube where he continues to post content on AI tools, tutorials, and creative workflows.

If you’re already using ElevenLabs, consider joining the affiliate program. Like Alec, you may find that sharing a product you love can become a significant source of income.

Join the Affiliate Program →