El futuro de los agentes de IA para minoristas y marketplaces online

La era de los chatbots rígidos y frustrantes ha terminado. Descubre cómo agentes de IA de nivel empresarial gestionan solicitudes de clientes de principio a fin: desde la búsqueda de productos y el seguimiento de pedidos hasta el soporte postventa, reduciendo costes de soporte, aumentando la conversión y generando mayor confianza. Obtendrás ideas prácticas sobre cómo grandes comercios y marketplaces están usando IA conversacional para atender a clientes más rápido, personalizar la experiencia a gran escala y lograr un ROI medible. La sesión incluye una demo en directo de un Agente IA en acción, mostrando casos reales en retail. Expertos: - Nicolo Rossi y Pier Patergnani, expertos en Agentes IA para retail y marketplaces - ayudan a comercios a escalar la interacción con clientes usando IA - Senta Knuth, despliegue de producto empresarial para retail y marketplaces

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