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August 13, 2026 at 12:11 PM
New message
To: sarah@northwind.co
Subject: Q4 launch timeline
Hi Sarah,
Hope you’re having a good week. I wanted to give you a quick update on where we’ve landed with the Q4 launch, since a few things have moved since we last spoke.
First, the good news: engineering is on track to ship the beta by the 18th. The core features are done, and the team is now working through the final round of testing. We found a couple of small issues with the onboarding flow, but nothing that affects the date.
Second, I’ve pulled together a draft rollout plan that breaks the launch into three phases. We start with a small group of existing customers, then open it up to the wider waitlist, and finish with the public announcement the following week. I think this gives us room to catch problems early without slowing the overall timeline.
There are two things I’d like your input on. One is the messaging for the announcement, since I want to make sure it lines up with what your team is planning to say. The other is whether we should line up a few customers to share early feedback, which could make a strong addition to the launch materials.
Could we walk through all of this on Thursday? I’m thinking 2pm, but I’m flexible if another time suits you better. I’ll send over the rollout plan and a short summary of open questions beforehand so we can make the most of the time.
Hold a key and speak wherever you can type. ElevenAI removes filler words and fixes punctuation, in 90+ languages, with accurate spelling for names and jargon.
Hold a key and speak wherever you can type. ElevenAI removes filler words and fixes punctuation, in 90+ languages, with accurate spelling for names and jargon.
Website teamOkay, so the main thing for today is the winter sale page. Are we still planning to go live on Monday?
YouYes, that’s the plan. The copy is signed off, so I just need the final images from design.
- Website team
Great. One question on the hero. Do we want a lifestyle photo, or a grid of the best-selling jackets?
- You
Let’s lead with the lifestyle photo. It sets the tone better, and then we can show the product grid straight underneath.
- Website team
Sounds good. I’ll ask design for a second crop of the photo so the hero works on mobile too.
- You
Perfect. If the images land by Thursday, I can have the page ready for review on Friday.
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