The Search for the World’s Catchiest Ad
We're launching a $100K creative competition challenging top creators worldwide to make a complete ad, visuals, voice, music, and sound, made entirely with AI in ElevenCreative.
How it worksGet set to win
Invent a fictional brand and make a 15-45 second ad for it. The catch: it needs a jingle so good it sticks. People should be singing it the next morning.
1. Invent a fictional brand
Any product or service, any category, the weirder or more wonderful, the better.
2. Make an ad with an original jingle
One video, between 0:15 and 0:45. Your ad must feature the product's name, image, and logo. It must include watermark download here
3. Share & Sumit
Enter solo or as a team, as many times as you like. Submissions close 1 November 11:59pm PST.
Need a starting point? We made a few products up to get you going.
A 24-hour hotline that delivers hot dumplings when the craving hits.
A 24-hour hotline that delivers hot dumplings when the craving hits.
Your personal on-call legal cover for everyday people.
Performance running shoes designed to make you feel faster from the first step.
The Rules
$100,000 up for grabs across eleven winners.
Winners announced 10 November 9:30am PST
- Grand Prize – $50,000
The catchiest ad of the competition. One winner, judged on the strength of the jingle, the craft of the ad, and how well it answers the brief.
- Second Place – $20,000
Awarded to the runner-up entry.
- Third Place – $10,000
Awarded to the third-place entry.
- Finalists (4th–11th) – $2,500 each
Award to eight more entries that stood out.
- The Bonus
All eleven winners get something money can't buy: a seat at the table. Receive an exclusive 30-minute 1:1 with ElevenLabs' Creative Production team. We're scaling fast and always looking for great creative talent.
The ‘four Cs’ criteria
Catchiness
The one that matters most. Is the jingle stuck in our heads? A great ad here isn't just watched, it’s got people humming it for days after.
Concept
Context stitching keeps pacing and delivery steady across a script of any length. A full audiobook sounds like a single take from the first page to the last.
Craft
How well you used ElevenCreative to make it. Voice, music, sound design, video, the more of the toolkit your ad puts to work, and the better it's used, the stronger it on craft her
Cohesion
Does it hold together as a cohesive ad? Product, jingle, visuals, and voice working as one piece, not a jingle that feels separate to the ad itself.
Submit by 1st Nov
Before you submit your ad, post your ad publicly on at least two of the following platforms: X, Instagram, TikTok, and YouTube (bonus points for all four). Then, fill out the submission form with your post links and your Studio project link. Posts must stay live through the judging period.
Hashtags
Every post must include the hashtags
Handles
Tag @elevencreative and @elevenlabs where the platform allows. Posts must stay live through the judging period.
