
Smartness integrates ElevenLabs to power AI-driven sales and support agents
How Smartness is improving operational efficiency and automating sales with AI
Scaling lead qualification, customer care, and outbound engagement for 60+ clients
Deep Agent is improving how Italian businesses manage customer interactions by embedding ElevenLabs’ Agents Platform into their workflows. With over 60 enterprise clients and a 90%+ retention rate, the company uses AI voice agents to handle lead qualification, customer care, and outbound sales - allowing clients to scale without increasing fixed headcount.
Drawing from a B2B lead generation background, Deep Agent pivoted to offer phone-based lead qualification powered by our technology. The response from existing agency clients was immediate - demonstrations of the AI assistant generated strong interest and adoption.
The primary integration challenge was connecting to diverse client CRM systems, but the performance gains outweighed the effort. In customer care, AI agents now autonomously manage ticket creation, route calls, and handle peak volumes without compromising service quality.
Deep Agent’s offering is built around three main AI voice deployments:
The measurable outcomes include:
“ElevenLabs hasn’t just given us a voice technology - they’ve given us the ability to reimagine how businesses communicate at scale. We’re helping companies handle 10x the volume with better quality and lower costs. The natural-sounding voices are so convincing that customers often can’t tell they’re speaking with AI until we tell them.” – Fabio Massimo Nardella, CEO, Deep Agent
Deep Agent emphasizes that they are not simply deploying an AI calling tool, they embed our Agents Platform deeply into each client’s operational flow. The goal is seamless, natural integration that enhances rather than replaces human interaction.
By aligning technology with business processes, Deep Agent proves that voice agents can deliver measurable growth and improved customer experience in a competitive market.
Looking to scale customer communications with Conversational AI in Italy? Get in touch here.
How Smartness is improving operational efficiency and automating sales with AI
Scaling incredible experiences for millions of users in Hindi and English
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