ElevenLabs is launching in Canada

Today, we’re officially launching our business in Canada, with a big investment in our team and physical presence in the country. 

Canada is an important market for ElevenLabs, and today's news formalises what has been building on the ground for some time. We already have 30,000 users in the country – from creators to national telcos – and a growing team across Montreal, Toronto and Vancouver. 

To deepen our partnership with Canadian businesses, we’re now appointing Max Lemmens as General Manager in Canada. Max joined ElevenLabs last year and has guided complex deployments with companies like Revolut and Klarna from commercial strategy through technical implementation. 

Alongside Max’s appointment, we’re also planning to double the size of our team in Canada this year, and  open our first Canadian office in Toronto. Ontario is a natural base for this next chapter: Toronto is Canada’s business and financial capital, Ottawa connects us to the country’s public-sector institutions, and the Toronto-Waterloo corridor brings together world-class talent, startups, and enterprise customers.

“Ontario's world-class AI talent and globally competitive technology sector continue to make our province a hub for tech companies looking to expand, innovate, and compete globally,” said Vic Fedeli, Ontario's Minister of Economic Development, Job Creation and Trade. “We welcome ElevenLabs’ decision to open its first Canadian office in Toronto as they add new capabilities to our innovation ecosystem, support AI adoption across key sectors, and create good-paying jobs in the province.”

“Canada has an exciting mix of technical talent and industries that could benefit from voice AI and conversational agents,” said Mati Staniszewski, cofounder of ElevenLabs. “We’re seeing strong demand from Canadian businesses and we’re building out the team locally to work even more closely with our customers.”

The opportunity for Canada

Canada is well-placed to benefit from voice and audio AI. As an officially bilingual country, Canadian citizens and businesses are used to switching between languages and attuned to different styles of communication. And many of Canada's biggest industries – financial services, healthcare, retail, telecoms, gaming, film and TV production – could transform how they interact with their customers using expressive voice agents, or compelling multilingual content.

As our new GM for Canada, Max will lead a growing team that helps our customers deploy natural, human-sounding AI in every part of their organization – from sales and marketing to business operations and customer service. We are proud to support companies like:

• TELUS Digital, which uses our AI voice agents to speed up onboarding for new call centre employees. By running simulations of calls with human-sounding agents, TELUS has reduced onboarding time by 20%. 
• The Globe and Mail, which uses our voice models to narrate articles
• Blackbox AI, the AI coding company used by 30 million developers, which adopted our platform to build coding agents that sound natural and scale easily.
• Boosted.ai, which launched the first conversational agents for investment research, allowing clients to instruct and question their AI research assistants. 

Canada’s recent AI strategy targets a jump in enterprise AI adoption from 12% to 60% by 2034. The country has the talent to deliver on that ambition, and we look forward to helping more Canadian businesses to put this technology to work to transform how they communicate with their most important audiences.

If you’d like to join the team, we have open roles across research, engineering, sales, solutions and other teams listed at elevenlabs.io/careers.