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James McAulay

Growth

James McAulay is on our Growth team at ElevenLabs – focused on reaching more Creators, and helping them harness the magic of audio AI in their content and stories. Outside of work, he's a musician, songwriter and Ironman triathlete.

James McAulay

Latest articles by James

Developer
SB1

How we created a soundboard using ElevenLabs SFX API

Learn how ElevenLabs created SB1, an infinite soundboard powered by their text-to-sound effects AI audio model, allowing users to generate any sound on demand.

Authors
James McAulay
Gergely Bihary
Dul
Product
Spotify Findaway Voices Audiobooks

Spotify is now accepting Audiobooks narrated by ElevenLabs

More people are listening to audiobooks than ever before. But for many independent authors, getting an audio version of their work published on major platforms has been expensive and time-consuming — until now.

Authors
A young man standing outdoors in front of a blue bridge, looking into the distance.
James McAulay
Product
Screenshot of a text editing interface with highlighted text discussing AI sound effects and a green background with concentric circles.

Studio is now available to everyone

Studio, our longform text-to-audio editor for creators and storytellers, is now available to everyone.

Authors
James McAulay
A smiling man with glasses in an indoor setting with large windows in the background.
A young man standing outdoors in front of a blue bridge, looking into the distance.

Explore articles by the ElevenLabs team

Impact
Sophia Noel and Yvonne Johnson at the 11.11 summit

Yvonne Johnson at the 11/11 ElevenLabs Summit—An authentic Voice for Change

On November 11, 2025, San Francisco became the epicentre of innovation as the ElevenLabs 11/11 Summit brought together leaders, creators, and advocates shaping the future of voice-first technology. Among the presenters was Yvonne Johnson, a passionate Motor Neurone Disease (ALS) advocate, who lives with ALS herself and has lost her natural voice to this condition.

Authors
Man smiling with glasses on
ElevenLabs

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