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James McAulay

Growth

James McAulay is on our Growth team at ElevenLabs – focused on reaching more Creators, and helping them harness the magic of audio AI in their content and stories. Outside of work, he's a musician, songwriter and Ironman triathlete.

James McAulay

Latest articles by James

Developer
SB1

How we created a soundboard using ElevenLabs SFX API

Learn how ElevenLabs created SB1, an infinite soundboard powered by their text-to-sound effects AI audio model, allowing users to generate any sound on demand.

Authors
James McAulay
Gergely Bihary
Dul
Product
Spotify Findaway Voices Audiobooks

Spotify is now accepting Audiobooks narrated by ElevenLabs

More people are listening to audiobooks than ever before. But for many independent authors, getting an audio version of their work published on major platforms has been expensive and time-consuming — until now.

Authors
A young man standing outdoors in front of a blue bridge, looking into the distance.
James McAulay
Product
Screenshot of a text editing interface with highlighted text discussing AI sound effects and a green background with concentric circles.

Studio is now available to everyone

Studio, our longform text-to-audio editor for creators and storytellers, is now available to everyone.

Authors
James McAulay
A smiling man with glasses in an indoor setting with large windows in the background.
A young man standing outdoors in front of a blue bridge, looking into the distance.

Explore articles by the ElevenLabs team

Impact
A person's hands are holding a tablet with the app "Predictable" open. The app's keyboard and a text field with the words "How are you? Thanks" and "I use Predictable to speak" are visible. The person is using the app to communicate.

Preserving identity at scale: ElevenLabs voices now in Predictable

Predictable, created by Therapy Box, is one of the world’s leading AAC apps, empowering people with complex communication needs to express themselves with confidence and independence. At its core, Predictable helps people who cannot always rely on natural speech to communicate in ways that feel natural and personal. Now, by partnering with our ElevenLabs Impact Program, every Predictable user has free access to ElevenLabs voices.

Authors
Redheaded girl wearing a green sweater and smiling at the camera
Man with glasses smiling at the camera
Customer stories
eagr_casestudy

Eagr.ai Supercharges Sales Training with ElevenLabs' Conversational AI Agents

Eagr.ai transformed sales coaching by integrating ElevenLabs' conversational AI, replacing outdated role-playing with lifelike simulations. This led to a significant 18% average increase in win-rates and a 30% performance boost for top users, proving the power of realistic AI in corporate training.

Authors
Gordian Braun
ElevenLabs

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