Voice AI for India Scale

India has become one of the fastest-growing markets for artificial intelligence, with voice AI adoption rising sharply across sectors and the creator economy. In just one year, India has grown into our largest market by signups and our second-largest by enterprise revenue. This growth is driven by the country’s diverse linguistic landscape and massive consumer base, which make India a natural fit for voice AI solutions. 

In just twelve months, with a dedicated go-to-market team on the ground, ElevenLabs has forged local partnerships, and worked alongside Indian companies and developers to reimagine how people connect, learn, and do business through natural-sounding AI voices.

A defining moment came when our AI dubbing technology helped dub Prime Minister Narendra Modi’s three-hour conversation with Lex Fridman from Hindi to English – a showcase of how far AI voice synthesis has come.

Scaling Enterprises with Voice AI

Leading Indian enterprises across e-commerce, fintech, edtech, telecom, media, and technology have embraced ElevenLabs voice AI as core infrastructure to engage customers at scale:

• Meesho automates over 60,000 customer support calls per day in Hindi and English.
  
• 99acres and NoBroker use natural-sounding AI agents to qualify leads and schedule site visits
  
• Cars24 uses voice AI tech to turn 20,000 multilingual customer conversations each month into actionable insights leading to a 50% faster issue resolution
  
• Pocket FM, Kuku FM, Sharechat use voice AI to produce multilingual storytelling, trailers, and audiobooks reducing up to 90% production cost
  
• Adobe Captivate and SuperNova localize e-learning content in multiple Indian languages

These companies are reducing costs, increasing efficiency, and improving customer satisfaction by using expressive, voice AI agents that sound human and empathetic. In India, voice AI is no longer experimental - it’s foundational.

Investing in India’s Voice AI Ecosystem

Our commitment goes beyond product:

• India Data Residency launched for local compliance and lower latency for enterprises.
  
• Our Voice Actor Marketplace is projected to pay out upwards of $1M to Indian voice talent, by end-2025. It also ensures robust Indian voices are available in the ElevenLabs Voice Library for enterprise use cases across sectors.
  
• Our Startup Grants Program has so far supported over 500 Indian startups and developers with free access to ElevenLabs APIs.
  
• ElevenLabs Impact Program that partners with nonprofits focused on healthcare, accessibility, and education to provide free licenses for projects that drive social good, is set to be formally launched soon, with projects already underway.

We’re building an ecosystem where Indian businesses and creators can thrive locally and scale globally.

“One year ago, we set out to bring AI voice technology to India’s many languages. Today, seeing enterprises, developers, and creators across the country build real products on our platform shows the scale of what’s possible. As voice becomes the next interface for interacting with technology, we’ll keep building AI that serves both practical and creative needs - connecting innovation in India’s diverse languages to a global audience”, says Mati Staniszewski, Co-founder and CEO of ElevenLabs

Looking Ahead

With native Hindi and Tamil support already built into our models, and 12 Indian languages supported in V3 Alpha, we’ve prioritized regional accessibility from day one. Our platform is designed for India-scale adoption - whether that means supporting millions of customer interactions daily, powering multilingual content ecosystems, or enabling startups to build new categories on top of voice AI.

As Indian enterprises and creators expand their reach, the demand for reliable, expressive, and truly multilingual voice AI infrastructure will only accelerate. With India-focused pricing, local GTM expertise, and compliance-first infrastructure, we’re committed to powering this growth at scale.

What excites us most is that this is just the beginning. The appetite to build with voice AI in India is only getting stronger – and we’re here to be a long-term partner in that journey.

If you’re building with voice AI in India, we invite you to get in touch with our team.