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Behind the Agent: How Cars24 Automates 3+ Million Minutes of Sales Calls
Buying a car is one of the biggest financial decisions most people make. In India, where 70% of buyers are first-time owners, the phone call is where deals are won or lost. Cars24 operates 300+ retail hubs and 1,300+ contact agents across the country. To keep up with demand — and raise the bar on customer experience — they turned to AI voice agents. The results speak for themselves: 3 million+ minutes of AI-supported calls, a 45% assisted sales rate, and a 50% reduction in calling costs. All without sacrificing the quality of conversation that car buyers expect. In this webinar, we go behind the technology to hear directly from the Cars24 team about how they built, deployed, and scaled their AI voice operation — and what they learned along the way. You'll walk away with: 1. How Cars24 identified which calls to automate first — and which to keep human 2. The tech stack powering 3M+ minutes of natural, low-latency conversations 3. How they measured quality and customer satisfaction at scale 4. What's next as they expand AI across inspection, financing, and post-sale workflows