Athos expands to 22 languages using ElevenLabs Dubbing

Consistent voices, global reach

Athos, a leading animated content creator on YouTube, partnered with ElevenLabs to scale multilingual content production while maintaining character voice identity across 22 languages.

Previously, Athos relied on human voice actors to localize their Spanish content—an approach that was expensive, slow, and inconsistent. The team turned to ElevenLabs to automate dubbing at scale without compromising on quality.

From manual TTS to automated Dubbing

The transition began with Text to Speech, manually generating speech clip by clip. As production scaled, Athos migrated to Dubbing Studio, enabling full-video automation while preserving tone, pace, and fidelity.

“From the very first moment, I was impressed by the ease of use and the quality of the voices,” said Athos founder and CEO Athos Rapone Haas.

Every episode, every language—powered by ElevenLabs

Today, 100% of Athos productions use ElevenLabs voices—both in native Portuguese and across their international channels. Each character maintains their original sonic identity in every language, creating a unified brand experience across:

• @Athosgamer
• @athosesp
• @athoseng
• @AthosFrançais
• @AthosDeutsch
• @TVAthos
• @Athos2

Impact: lower cost, higher consistency, faster expansion

By switching from human dubbing to ElevenLabs, Athos:

• Preserved character consistency across languages
• Enabled simultaneous release in 22 languages
• Reduced time-to-publish and localization costs
  

“ElevenLabs has completely transformed our dubbing process,” said Haas. “Thanks to cloning and automatic dubbing technology, we're able to deliver high-quality content in 22 languages while maintaining the characters' original voices and our brand identity worldwide.”

Bringing the Athos universe to millions

What began as a cost-saving experiment has become foundational to Athos’ operations. ElevenLabs is now the backbone of Athos’ multilingual expansion on YouTube—reaching millions of fans around the world without compromising quality.

“We’re grateful to the ElevenLabs team for building such a powerful and innovative tool,” said Haas. “It’s the engine that lets us dream in multiple languages.”