Drew Binsky gains up to 1 million new views on AI dubbed videos

In 2023, YouTube introduced its Multi-Language Audio (MLA), letting creators add multiple language tracks that adjust automatically to viewers’ preferences. By September 2024, “hundreds of thousands” of creators gained access, allowing their content to reach more viewers.

In June 2024, we worked with Drew Binsky to explore this feature. Using our Dubbing Studio, Drew released videos in Spanish, Portuguese, Arabic, German, and Italian. The results were clear: dubbed videos drew in up to 1 million extra views from non-English-speaking regions for mature videos (17% of total views) and already make up a significant share of views for newer videos with 300k views (23% of total views) of a total 1.3M views to date.

Dubbed videos show an incremental spike in viewership starting at the end of June. During June and July, videos released with AI dub reached on average 2.6M views per video, while non-dubbed content averaged 1.1M views. YouTube’s MLA rollout was timely, offering creators the chance to upload multiple audio tracks. With our dubbing tool, Drew already had his content localized, making it a perfect fit for this new feature.

For Drew, this let him stay true to his style while reaching audiences worldwide. For us, it reinforced a simple truth: meeting viewers in their own language can turn good stories into global ones.

Dubbing Studio lets you smoothly localize content across 29 languages while keeping the unique tone and style of each speaker. Whether you’re uploading from YouTube, TikTok, or any other platform, our tool maintains your voice and delivery style across languages, allowing you to reach global audiences without losing the essence of your style. For more control, you can manually edit translations, adjust voice settings, and fine-tune audio to make sure words match the on-screen action.

Key factors for successful AI dubbing

Our work with Drew reinforced some key takeaways for making AI dubbing work.

• Accurate, localized dubs. Go beyond just translating - adapt content to reflect cultural nuances and keep it authentic.
• Consistency. Release dubbed versions regularly to build engagement internationally. Over time, this helps YouTube recognize and promote your content globally.
• Data-driven choices. Use YouTube Analytics to decide which languages to dub based on where your viewers are and what subtitles they use.
• Boost discoverability. Clearly state that your content is available in multiple languages by updating descriptions, titles, and playlists.
• Track and improve. Monitor performance metrics like watch time and audience growth to fine-tune your dubbing approach.
  

If you’re interested in learning more about Dubbing Studio, visit the page, and read our guide on how to make the most of it.