Zooly brings AI-powered fan experiences to Fan Prix with ElevenLabs

Zooly is a platform connecting talents and IP owners with fans. We partnered to power Romain AI - a voice agent modeled after racing legend Romain Grosjean - using ElevenLabs’ Agents.

At this year’s @thefanprix festival at Resorts World Las Vegas, fans spoke directly with Romain AI via Zooly’s “Backstage” platform. Built on secure infrastructure and powered by hyper-realistic voice agents, the experience felt immediate and personal.

“Our mission with Fan Prix is to celebrate fans and redefine what an experiential event can be. With Zooly and ElevenLabs powering Romain AI, fans everywhere can tap into the festival through a personal conversation—the future of fan engagement.”
— Scott Becher, Founder of Win-Win Partnerships and Partner at Third Man

Live on KTNV

The moment drew attention beyond the venue. KTNV’s Morning Blend featured the experience live on air, introducing viewers across Las Vegas to a new standard in voice AI and sports storytelling. Thousands of fans engaged with Zooly’s platform before the event officially opened.

“Romain AI brings the Fan Prix racing experience into our viewers’ homes and lives, just like our broadcasts. We’re in the storytelling business, and speaking with Romain AI brings fans closer to one of the greatest stories in all of sports.”
— John Cook, General Manager, KTNV ABC 13

Backstage is designed for global access. Built on IP-safe architecture and powered by ElevenLabs’ voices, it allows fans to engage with their favorite personalities at scale.