ElevenLabs and Bertelsmann: using AI for media storytelling

We’ve partnered with Bertelsmann, one of Europe’s leading media companies, to find out how AI can help their storytelling efforts. Together, we’re working on using our AI tools to make production more efficient, bring stories to audiences in their native languages, and experiment with new creative directions.

Bertelsmann operates in about 50 countries, spanning entertainment, publishing, and education. Their brands include well-known names like Penguin Random House and BMG. Through its AI Hub and Tech & Data Alliance, Bertelsmann has been looking for ways to use the latest AI technology in their operations. For us, it's a chance to help creators and media teams work more efficiently and connect with wider audiences, while also gaining valuable feedback about using our tools at scale.

What we’re doing

Our AI tools are helping Bertelsmann’s teams create voice and sound content. Soon, we’ll add features like AI-generated music. These tools don’t replace creators—they save time for the creative work that matters most, like shaping stories and refining scripts. From dubbing that makes films and shows available to European audiences in their native languages, to tools that help creators test new concepts, we’re connecting stories with the people they’re made for.

RTL Technology, one of Bertelsmann’s brands, recently used our AI to dub an entire series for the first time. The German-language version of Myths and Monsters (Mythen und Monster), a three-part documentary for the History channel, was produced entirely with synthesized voices. This marks a practical step forward in using AI for dubbing, showing how it can simplify workflows while maintaining high quality.

So far, 36 Bertelsmann companies are using our technology to improve production and try new approaches. AI dubbing and multi-language audio are just the start. Together, we’re finding ways to share stories across languages and formats, reaching more people in more places.