Why text to speech matters for podcasters
Podcasting has grown in popularity over the recent years, and the industry is far more competitive than it once was. Considering the level of cut-throat competition currently overtaking the podcasting industry, podcasters need to go above and beyond to gain a loyal following.
What does this mean?
Podcasters must focus on regular output, high-quality audio, and engaging content that people actually want to listen to. Sometimes, just following these three points can become exhausting.
Versatile text to speech tools like ElevenLabs can take some of the pressure off, but it’s important to understand how to incorporate this smart technology into the podcasting business. When applied to their full potential, TTS tools can change the course of your podcasting business and catapult your brand forward.
Here are a few ways podcasters can use TTS tools to lessen the pressure of outperforming competitors and produce top tier podcasts that listeners can’t wait to dive into:
1. Create engaging intros and outros
Let’s start with the basics. Think of your podcast as the product and your intro as the promo that pulls people in. Creating engaging intros requires creativity and enthusiasm, especially when it comes to your tone of voice.
Text to speech tools allow you to experiment with various voices and sound effects to generate compelling intros for your podcasts. Whether you need a movie trailer voiceover to pack an extra punch, or an upbeat narration to pull in new listeners, you can create any style of intro for your podcast in just a few clicks.
2. Dub content into multiple languages
The podcasting market may be saturated, but most creators don’t tend to branch outside of recording in their native language. This tendency alone deprives podcasters from gaining a following outside of their home country or studio location.
To diversify your audience and attract new listeners from across the globe, you can use TTS tools to automatically dub your podcast into multiple languages. Not only will you be able to tap into new markets, but international listeners will also be impressed by the clarity and quality of your dubbing.
3. Overcome podcasting mishaps and emergencies
Emergencies happen. Co-hosts get sick and need time off. Equipment fails.
Whenever this happens, text to speech technology can step in and take over an absent host, or restore a section of the podcast that has been lost to an error.
How is this possible?
Advanced TTS tools like ElevenLabs don’t just provide a range of AI voices—they also allow users to clone their own voices and use them for narration purposes later on.
Instead of apologizing to your audience for an absent co-host or re-recording lost or damaged audio from scratch, you can save a whole week’s episode by incorporating TTS tools into the editing process.
4. Make your podcasts more entertaining
Audiences enjoy serious content, but they also like to laugh. Podcasters can use voice changers to spice up their recordings or imitate different voices. This option is particularly entertaining for video podcasts, or vodcasts.
Imagine popping up on-screen as yourself, with a completely different voice, only to go back to your usual speech. Regular listeners and viewers will instantly be engaged, waiting to discover the secret behind this sudden change.
Recording a podcast is one thing. Promoting your podcast is an entirely different process. If you excel in conversational speech but find it challenging to put on a “marketing voice” for promotional content like short-form videos or reels, text to speech can do the talking for you.
The best part? It only takes a couple of minutes to generate the perfect promotional voiceover, sync it with any video or visual, and start your social media takeover.
6. Start a podcast from scratch
Is it possible to start a podcast with no equipment, no studio, and no recording process? A few years ago, the answer would have been a definite “no.” But in 2024, starting a podcast using just your laptop is entirely possible with a quality text to speech tool at your disposal.
With an authentic-sounding speech synthesis tool, no one will be able to tell that the voice behind the screen is your own speech, or an AI-generated voice. If you’re itching to start a podcast, or you need one ASAP to diversify your online presence, forget about spending your hard-earned money and time on organizing the ideal setup. All you need is your device, an engaging script, and a high-quality TTS tool.
Transform your scripts into audio, experiment with various voices to incorporate virtual co-hosts, and refine your digital recordings as many times as you need. All of this is entirely possible to achieve using text to speech alone.
Want to personalize your podcast even further? Clone your own voice and let your digital copy lead the conversation for you.
The best text to speech tools for podcasters in 2024
Now that we’ve discussed the benefits of incorporating TTS tools into podcasting, let’s take a look at some of the best options currently available.
ElevenLabs