Praktika helps people around the world learn new languages through realistic conversations with generative AI avatars. Each premium avatar is powered by ElevenLabs’ text-to-speech technology, bringing human-like voice emotion and clarity to every tutoring session.
Praktika helps people around the world learn new languages through realistic conversations with generative AI avatars. Each premium avatar is powered by ElevenLabs’ text-to-speech technology, bringing human-like voice emotion and clarity to every tutoring session.
Create human-like voices with our Text to Speech (TTS) system, built for high-quality narration, gaming, video, and accessibility. Expressive voices, multilingual support, and API integration make it easy to scale from personal projects to enterprise workflows.
Since partnering with ElevenLabs in early 2024, Praktika has scaled the monthly voice credits usage three-fold, with peaks of 5x in several high volume months, reflecting rapid global adoption and product growth. As user volume grew, ElevenLabs’ TTS infrastructure made it seamless to scale while keeping quality consistent - something that became critical as Praktika expanded from one to nine languages and millions of learners.
“We’ve scaled in voice usage without ever hitting a performance ceiling,” said Adam Turaev, CEO of Praktika.ai. “That reliability is rare in generative AI infrastructure. ElevenLabs has been one of those partners we never had to worry about.”
Elevenlabs also provided Praktika with out-of-the-box code switching and multilingual support, which unlocked opportunities for Praktika to add more study languages and breakthrough vital functions like studying in the native language of the user, making the app more available for beginners.
Learners consistently mention the natural voices as one of the most engaging parts of the experience. Users often describe their avatar as “very realistic” and “engaging” according to data monitored over the last several months. Internal data shows that users exposed to ElevenLabs-powered voices stay longer and engage more deeply with their AI tutors.
When Praktika ran A/B tests using other TTS models, metrics dropped noticeably - reinforcing that realistic emotional inflection is not just a nice-to-have, but a real performance driver especially for an avatar-based experience.
When Praktika launched its “upgraded voices” campaign across social media, videos demonstrating the AI tutors’ expressiveness went viral, helping push the app into the top 10 global language learning apps by user ranking.
“The voices became part of our brand identity,” added Turaev. “Students immediately notice the difference when they move to our premium subscription. It’s not just better sound, it’s a more human connection.”
As Praktika continues expanding into new languages and learning modes, ElevenLabs’ TTS remains a core part of its stack - one that supports growth without compromising on quality or emotional realism.
Praktika empowers learners worldwide to learn languages through conversations with generative AI Avatars. Their app provides personalized and engaging curriculum for each user across nine different languages.
On World Stroke Day, the ElevenLabs Impact Program is partnering with Stroke Onward to help survivors reclaim their voices.
Increasing client engagement with voice-first assistants
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