Meesho delivers real-time, multilingual customer support with Conversational AI

Meesho, en av Indiens största e-handelsmarknadsplatser, med sin stora och varierade användarbas, behövde ett sätt att leverera empatisk, mänsklig support i stor skala – på flera språk och användningsområden.

De byggde en realtidsröstagent med ElevenLabs

Varför Meesho valde ElevenLabs

The team evaluated several voice solutions before selecting ElevenLabs for one reason: quality.

From the first proof of concept, our voices stood out for their clarity and warmth – leading to higher user engagement and overwhelmingly positive feedback.

Vi arbetade nära med Meeshos team under hela integrationen, vilket hjälpte dem att gå live snabbt och med självförtroende.

Omedelbar kontakt med användare

Sedan lanseringen har Meeshos röstbot konsekvent levererat hög noggrannhet och pålitlig prestanda – även under högsäsong. Med flera röstalternativ tillgängliga kunde Meesho finjustera kundupplevelsen ytterligare.

The bot handles over 60,000 customer calls daily in both Hindi and English.

It resolves a high volume of queries without human intervention – covering order delays, cancellations, and refunds – while reducing average handling time.

"Our goal was to create a voice experience that truly feels human – and ElevenLabs helped us achieve that. The clarity, warmth, and tone of the voice played a key role in building trust with our users at scale. We’re excited about the future and look forward to solutions that enable even deeper emotional expression through voice," said Siddharth Gupta, GM - New Initiatives, Meesho.

Meesho Voice AI Agent in Action

Voice as a strategic channel for e-commerce

Voice is a critical channel for customer engagement and Meesho’s success truly shows that real-time, multilingual support is possible at scale.

By integrating ElevenLabs Conversational AI, retailers can automate high-volume support without sacrificing quality or empathy.

Om du är ett e-handelsföretag som vill automatisera kundsupport med stora volymer med naturliga,Voice AI is changing how businesses in India interact with their customers. Meesho’s deployment shows what’s possible when multilingual, natural-sounding speech becomes the interface; not just for convenience, but for trust. This isn’t a feature layer - it’s infrastructure for customer engagement,

If you’re an e-commerce brand looking to automate high-volume customer support with natural, multilingual voice agents, get in touch with the ElevenLabs Enterprise team to explore what’s possible.