ElevenLabs and AILAS launch voice ID system to protect actors from AI misuse

18 September 2025, Tokyo, Japan - ElevenLabs is partnering with AILAS, a non-profit organization in Japan, to bring new safeguards for voice actors in the era of generative voice AI. The collaboration introduces authenticated IDs for professional voices, allowing users to verify that a voice has been consensually registered and is authorized for AI use.

This is the first time a major AI voice platform will display voice authenticity indicators at this scale, with the aim of encouraging responsible adoption of AI speech and reducing misuse.

AILAS (Association for the Independent Labeling of AI Speech) has worked closely with Japanese voice actors and actors to help define use conditions and enable fair trade of AI-generated voice. The organization issues IDs and labels confirming that a voice clone was created with the original voice owner’s knowledge and consent, and under specific usage terms.

“The introduction of AILAS IDs in our Voice Library helps creators, studios, and platforms verify the origin and terms of use for professional voices,” said Mati Staniszewski, CEO and co-founder of ElevenLabs. “It’s a step toward making AI voice adoption easier for the media and entertainment industries while protecting the rights of voice actors.”

The first phase of the partnership includes:

• An AILAS ID field in ElevenLabs’ Voice Library to identify registered voices
• Back-end linkage to AILAS’ registry with conditions for use and exclusions (e.g. commercial restrictions)
• Planned support for metadata integration and third-party verification

The system responds to growing demand from studios and creators for clearer ways to work with AI voices without violating rights. It also follows a shift in attitude from Japanese actors and voice actors, who have historically been wary of AI voice use. With this new framework in place, many are now open to participation under clearly defined terms.

Over 3,700 professionals from Japan’s leading voice and actor associations are eligible for AILAS registration, with a projected adoption rate of up to 20% in the first year. The partnership is expected to influence standards beyond Japan, with similar rights groups in South Korea and other countries monitoring the development closely.