Augie scales marketing video production with ElevenLabs

AI-first video creation with Augie and ElevenLabs

Augie launched with a clear goal: enable professionals to create marketing videos without the need for production teams—or even traditional “production” at all. From day one, the product focused on democratizing video creation by turning scripts into polished, on-brand content using pre-licensed assets from Getty Images.

That vision advanced significantly when founder Jeremy Toeman discovered the ElevenLabs API.

“By incorporating ElevenLabs AI voices into Augie, finally you don’t have to be the star of your own sales video. We’ve empowered marketers to reach any audience in virtually any market with natural-sounding narration for their videos.”
— Jeremy Toeman, CEO & Founder of Augie

Built for scale from day one

Augie evaluated multiple text-to-speech models before choosing ElevenLabs. The deciding factors: voice quality and ease of integration. Augie became one of our earliest API partners, with the integration process requiring minimal ramp-up time for their team.

Video creation without a mic

Today, a significant portion of videos created on Augie rely on AI-generated scripts and AI voices. These are videos that likely wouldn’t have been made without AI—showcasing the additive power of AI for marketers and storytellers.

For Augie users, ElevenLabs voices are not just a convenience—they’re core to the creative workflow. Whether scaling outbound content or building faceless YouTube channels, creators can now generate full videos without a camera, microphone, or voice talent.

Start with a prompt. Augie generates your script, you select an ElevenLabs voice, and the platform automatically matches visuals from your b-roll or Getty Images’ library of over 100 million pre-licensed clips.

Global reach through AI

Since integrating ElevenLabs, over 10% of videos created in Augie Studio now include AI narration. And that number is growing. Augie is currently rolling out multilingual support, sound effects, translation, and international voice options—expanding its global creative footprint.

For companies exploring how AI can scale creative output without adding headcount, Augie is a live case study in product-led growth. Paired with ElevenLabs’ industry-leading voice technology, it offers a glimpse into the future of video production—where brand-ready content can be built in minutes instead of days.