TVS Motor Company deploys multimodal AI agents using ElevenLabs

TVS Motor Company, a global manufacturer and mobility solutions provider, is redefining digital customer engagement with multimodal AI agents that combine voice and text – built using ElevenLabs’ Agents Platform.

Early results show a 35% lift in lead capture and a 80% reduction in customer feedback turnaround times across 25+ countries.

The agents are live across TVS’ international websites in Africa, Latin America, Middle East, Asia, and ASEAN, powering both pre-sales and post-sales interactions. Each interaction is localized and real-time, improving conversion and accelerating feedback loops.

Why TVS Motor chose ElevenLabs

In Q1 of the current financial year, TVS evaluated multiple architectures for its agent platform, including speech-to-speech and pipeline-based systems. After benchmarking various solutions, they selected ElevenLabs for its:

• unmatched low latency
• natural voice quality
• multilingual support critical to their global footprint
  

Integration was completed in under a week. ElevenLabs’ Agent APIs, combined with support for major cloud telephony providers such as Twilio and Plivo, allowed TVS to deploy, test, and refine agents rapidly without compromising on voice quality or responsiveness.

ElevenLabs’ AI agents have transformed our lead capture and customer feedback processes, delivering faster insights and significant cost savings while boosting engagement across multiple countries in International Business.

Anand Das, Chief Digital & AI Officer, International Business, TVS Motor Company.

From static CTAs to high-converting AI agents

TVS replaced static web forms with Shop AI agents that now handle product discovery and lead capture autonomously through a multimodal widget that combines voice and text on their websites. Post-sales interactions, such as NPS and feedback collection, are handled via outbound voice calls initiated by Voice AI agents.

Early data shows a 35% lead capture rate  –  compared to traditional CTAs.

Real-time customer feedback, localized voices

For post-sales, TVS deployed Voice AI agents to conduct NPS calls and collect customer feedback. By localizing voice personas across Latin America, ASEAN, Middle East, and Africa, and fine-tuning tone per use case –  empathetic for support, energetic for sales  –  TVS ensured that every interaction felt natural and culturally aligned.

As a result, TVS reduced the cost per feedback by more than 35% and cut turnaround times by 80%.

Built for global markets

TVS agents now support nine languages: English, Hindi, Tamil, Bahasa, Spanish, Arabic, French, Turkish, and Italian. All product discovery and lead capture flows are fully automated. Each voice persona reflects regional accents and speech patterns, enhancing user trust and relatability.

Each persona is carefully crafted to reflect local dialects, accents, and cultural nuances, ensuring that our AI agents sound natural and relatable to users in each market

Naga Budigam, Enterprise AI Innovation & Acceleration Lead at TVS Motor Company.

Scaling with ElevenLabs’ platform

TVS primarily leverages the Agents API, integrating conversational AI directly into their websites. This enables seamless multimodal interactions, local voice rendering, and continuous optimization across markets.

With no agents previously deployed, this partnership represents a step-function improvement  –  scaling from zero to 25+ countries with fully localized automation in weeks.

TVS Motor’s deployment shows how fast global teams can scale multimodal AI with natural-sounding, low-latency voice.

If you are building real-time customer engagement or automated service workflows across markets, get in touch.