The top 5 AI-driven tools to enhance video production for content creators

Discover the best AI video production tools in 2024

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Did you know that the average person watches 17 hours of online video content per week?

Video content like TikTok, Instagram Reels, and YouTube Shorts has exploded in popularity over the past few years—meaning today's content creators must be expert video producers. 

Thankfully, video production tools driven by artificial intelligence (AI) are flooding into the market, helping creators produce fantastic content at a fraction of the time, cost, and effort of traditional tools.

Keep reading for a round up of the top 5 AI-driven video production tools for video creators in 2024.

Key takeaways

  • Why content creators are turning to AI tools
  • The top 5 AI tools for creators: Descript, Synthesia,, ElevenLabs, Invideo AI
  • How to use ElevenLabs' Professional Voice Cloning for videos
  • Final thoughts
  • FAQs

Why content creators are turning to AI tools for video creation

Social media platforms thrive on engaging visual content. Therefore, content creators must produce a constant stream of long-form and short-form video content to meet diverse audience needs. 

Creators are increasingly turning to AI tools as a way to rapidly produce professional quality content, with AI-driven software supporting efficient production of social media videos in multiple languages and styles. 

AI video generators and video editors simplify tasks like background removal, audio editing, and text-to-video generation. This enables content marketers and creators to focus more on creativity.

Features like AI motion tracking and green screen effects help even novices produce professional-looking videos suitable for various platforms and blog posts. AI tools can also automate repetitive tasks, enhancing consistency across videos for social media campaigns.

The top 5 AI video editing tools for creators

Let's explore the best AI video editing tools, making high-quality video production more accessible to creators everywhere.

1. Descript

Descript offers advanced AI features for editing videos, including text to video generation and AI audio noise reduction.

Top features:

  • Screen recording: Allows for seamless integration of screen captures into video content, enhancing the tutorial and demonstration videos.
  • Audio editing: Robust audio editing capabilities with AI-driven features like audio stretch and denoise.
  • Multiple languages: Supports transcription and translation in various languages, facilitating content creation for a global audience.

What to watch out for:

  • Learning curve: Some users may find the interface and multitude of features overwhelming at first.
  • Limited video styles: While strong in audio and text synchronization, it may not offer as wide a range of video effects and styles as other platforms.

2. Synthesia

Synthesia is a video creator producing AI-generated videos, particularly for text-to-video applications, making it ideal for quick content creation.

Top features:

  • AI avatars: Offers a range of customizable AI avatars that can present video content, adding a personalized touch without on-camera talent.
  • Multiple languages: Supports video creation in various languages, enhancing accessibility and reach for a global audience.
  • User-friendly interface: The video editing features are designed to be intuitive, helping beginners with creating videos

What to watch out for:

  • Limited editing features: While excellent for generating videos, it lacks advanced editing capabilities like detailed motion tracking or extensive video editing tasks.
  • Template dependency: Heavily relies on templates, which can limit creative freedom and customization for more experienced video creators.
  • Subscription model: Access to full features requires a subscription, which might be a constraint for budget-conscious creators.

3. is a simple video editing tool optimized for creating short videos and content directly tailored for social media platforms.

Top features:

  • User-friendly interface: Simplifies the video editing process with an intuitive online video editing tool that’s easy for beginners.
  • Background removal and green screen:  Features for quick background changes and creative visual effects.
  • Aspect ratio and video length adjustments: Easily adapts video content to different formats and lengths for various platforms.

What to watch out for:

  • Advanced features limitation: Lacks some of the more advanced AI features, like AI motion tracking and extensive motion effects.
  • Subscription costs: Higher-tier features require a subscription, which might be a barrier for some creators.

4. ElevenLabs

ElevenLabs specializes in realistic and customizable AI-generated voiceovers, enhancing video narration and accessibility.

Top features:

  • Text to video: The Multilingual TTS model has strong capabilities in turning text into engaging video scripts, useful for automated content generation.
  • High-quality videos: Ensures clear audio and video quality, even with AI-generated content.
  • Multi-language support: With AI Dubbing, it’s possible to create voiceovers in 29 languages and 100s of accents.

What to look out for:

  • Niche focus: Primarily focuses on voice generation, which may limit its use for full video production needs.
  • Complex Pricing: The pricing structure can be complex, especially for those requiring high-volume or professional use.

5. Invideo AI

Invideo AI enables quick and efficient creation of professional-looking videos with AI video templates.

Top features:

  • Wide range of video styles: Offers numerous templates and styles to suit various content types, from blog posts to social media videos.
  • Easy to use: Designed for users of all skill levels to create videos without extensive training.
  • Rich editing features: Includes motion tracking, aspect ratio adjustments, and text overlays.


  • Limited customization: While offering many templates, deeper customization options may be less comprehensive than other tools.
  • Performance issues: Some users may experience slowdowns or lags with high-resolution or complex projects.

How to use ElevenLabs' Professional Voice Cloning for videos


You might be wondering "Can anyone use AI video tools?"

The short answer: Yes. Especially if you use a tool like ElevenLabs, which prioritizes ease-of-use—meaning you don’t need to be a production expert for your video content to feel the benefits.

For example, here’s how you can use short samples to create a hyper-realistic voice clone with ElevenLabs in four simple steps.

1. Choose model

Select Professional Voice Cloning in Voice Lab.

2. Upload samples

Upload a 30 minute+  sample of the voice you want to clone.

3. Verification

ElevenLabs verifies that the audio you provided is yours and that it meets quality standards.

4. Generate audio

ElevenLabs will notify you once your voice clone is ready (~2-6 hours). You can then use ElevenLabs TTS to turn any video script into a unique voiceover.

Final thoughts

AI tools offer a new way to edit videos, helping creators quickly produce high-quality, professional video clips.

Features like motion tracking and background removal make editing easier, letting creators focus on creativity. What's more, AI models like ElevenLabs also support multilingual video creation, helping creators carter to a global audience.

Ready to give AI-backed voiceovers a go for your videos? Sign up to try out ElevenLabs for free.

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What are the benefits of using an AI video tool in video production?

AI video tools enhance video quality and streamline the editing process, making it easier to create professional video - both short clips and long form videos. They automate repetitive tasks like audio editing and background removal, save time, and allow creators to focus on creativity.

How do AI video editing tools support content creation for multiple languages?

AI video editing tools offer features like multilingual text-to-video generation and audio editing, which help creators produce videos in various languages. This broadens the appeal and accessibility of video content across different social media platforms.

Can beginners use an AI video editor to create videos for social media?

Yes, tools like Synthesia and Invideo AI are designed with user-friendly interfaces that allow beginners to easily generate videos. These tools provide templates and intuitive editing features to help create social media videos without needing extensive training.

What are the main differences between AI video generators and traditional video production methods?

AI video generators offer advanced features like AI motion tracking, green screen effects, and automated text-to-video generation, which are not typically found in traditional video production. They also enable faster production of high-quality videos, while traditional methods often require more time and manual effort.

How do AI-driven features enhance the video creation workflow for content marketers?

AI-driven features streamline the video creation process by automating complex video editing tasks and ensuring consistent video quality. This allows content marketers to efficiently produce complete videos for various social media platforms, enhancing their campaigns and engagement.

How can an AI video editor enhance blog posts and YouTube channels through video and image generation?

AI editing tools allow video editors to easily create and incorporate high-quality videos and images into blog posts and YouTube channels. These tools facilitate quick image generation and video production with professional-looking results, enriching content and increasing viewer engagement on various platforms. This integration of AI-driven visuals helps maintain a dynamic and visually appealing presence, crucial for growing audiences and enhancing overall content quality.

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