The future of AI-driven text-to-speech in video marketing

Key takeaways

• AI-driven text-to-speech (TTS) is transforming video marketing by making content creation faster, cost-effective, and more engaging.
• By integrating TTS into video marketing, brands can achieve higher engagement, retention, and conversion rates.
• The future of text-to-speech includes advanced customization, multilingual capabilities, deeply interactive content, and improved accessibility.

Have you ever been ‘forced’ to participate in a TikTok dance, a trending IG reel, or another form of marketing video in the workplace? You’re not alone!

In today’s digital landscape, video content has become an inescapable part of marketing. Audiences want videos that feel personal, engaging, and informative —delivered in a way that resonates with them on a deeper level. And that means TikTok dances, of course!

But producing video content can be both costly and time-consuming. Creating a video involves recording, editing, and sometimes re-recording—steps that can stretch a project timeline and increase production costs.

That’s why marketers are increasingly relying on AI tools like ElevenLabs to streamline this process, create realistic, human-sounding voice overs quickly and affordably. This article dives into how AI-powered text to speech is set to shape the future of video marketing and why it’s a powerful tool for brands aiming to engage modern audiences.

The astronomical rise of video content

It’s hard to imagine the digital world today without video. 

Platforms like YouTube, Instagram, and TikTok have fueled a rapid rise in video content, with brands now producing videos as a primary means of connecting with their audiences. 

As of 2024, studies have shown that video content drives higher engagement, with consumers spending 88% more time on sites with video than those without it.

This shift toward video isn’t just about brand visibility; it’s also about creating lasting connections. Video helps brands to tell their stories, explain products, and engage viewers in ways that feel both authentic and direct. 

But it’s pricey. Great quality video content isn’t easy to make; it’s time-consuming to record and prepare for, and you need expert editors and maybe even professional actors to generate video content for professional purposes. 

There are ways around this, by using stock footage, for instance, or by repurposing video from previous campaigns. But voiceovers are also challenging to record, taking multiple takes usually to get right, requiring professional voice actors, and taking a huge chunk of your marketing budget, even as you look to cut costs.

The role of AI-driven TTS in video content

As a result, AI-driven text to speech is proving invaluable for marketers aiming to enhance their video strategy. 

With audiences increasingly drawn to visual and audio-driven content (and algorithms rewarding businesses for their use), AI-powered text-to-speech technology offers brands a unique way to stand out with video for a fraction of the time and the cost. 

Whether it’s for a product demo, an interactive ad, or an educational explainer video, TTS enables high-quality audio narration without the need for traditional voiceover resources. 

AI-driven text-to-speech is helping brands streamline the production of engaging video content across various formats. For example, explainer videos, a staple in introducing products or services, benefit from AI’s efficiency in producing a clear, professional voiceover. 

Social media content, on platforms like Instagram Stories or TikTok, can be created with dynamic AI-driven voices that keep audiences engaged. Finally, AI voice overs are a great fit for training or e-learning videos, where consistent and clear narration aids comprehension and user experience.

Benefits of AI-driven TTS for video marketing

AI-driven TTS offers several advantages over traditional voiceovers, making it a go-to solution for marketers today:

Cost-effective production

One of the most significant advantages of text-to-speech technology is its ability to produce quality voice overs without the need for a recording studio, costly equipment, or lengthy re-recording schedules. 

This reduces production costs by a lot and allows marketers to add a professional touch to videos while staying within budget.

Enhanced personalization

With AI voiceovers, brands can tailor video content to suit different audiences by choosing custom voice options, accents, and even tones that align with specific demographics or regions. 

The ability to adjust these voice characteristics offers a new level of personalization, making video content feel more relevant and engaging. At ElevenLabs, this is done in the Voice Library, where there are thousands of voices of every kind of localization, accent, tone, and gender.

Scalability across international markets

Text to speech makes it easy for marketers to create multiple versions of the same video with different voiceovers, which is a game-changer for campaigns targeted at diverse audiences. 

Imagine transforming one video into American English, British English, Australian English, and Indian English for an international campaign. In the past, that would have been costly, with auditions for suitable voice over artists from across the globe, and with localization consultants and professional translators. With ElevenLabs, it’s as simple as a few clicks. 

This scalability allows brands to quickly produce a range of content without sacrificing quality, keeping up with the fast-paced nature of digital marketing and stretching that budget to go the distance.

Improved accessibility

Making the Internet more accessible is a key priority for businesses looking to expand their marketing efforts and meet more people.

By converting text to audio, text-to-speech makes video content more inclusive for people with visual impairments or those who prefer audio formats. This accessibility broadens a brand’s reach and fosters inclusivity, creating more opportunities for engagement with a wider audience.

Future trends in TTS for video marketing

So, what does the future hold for this kind of digital marketing content? Here are a few of our predictions for 2025 and beyond. 

Even more advanced voice customization

As text-to-speech technology evolves, brands will have more options to customize voice tone, pacing, and even emotional nuance. 

This means marketers can choose voices that align perfectly with their brand identity—whether that’s an upbeat, friendly tone for a lifestyle brand or a steady, professional voice for B2B content.

One way this might change in the future is by using data to understand the kind of voices that resonate with an individual, then automatically changing the voice based on individual preferences. 

For instance, if marketers know that their visitor responds better to calm female voices than a commanding male voice, marketers can tailor these settings at a personal level, letting customers choose the way they prefer to be communicated with.

The expansion of multilingual and localized content

With global outreach in mind, TTS tools are expanding language support and even allowing for regional accents. 

This capability lets brands connect with international audiences in their native languages, making content feel more personalized and culturally relevant. But even beyond that, will we see local accents and regional dialects appearing based on the location settings of a web visitor?

Deeply interactive video experiences

The future of TTS may involve creating interactive video content where viewers can engage directly with the video’s voiceover. This is already an anticipated trend, where personalization in the marketing industry is increasingly becoming standard.

In video content, this real-time interactivity can make videos feel more conversational and engaging, offering viewers a more dynamic experience.

Enhanced realism with AI

Advances in neural networks are making AI-generated voices increasingly human-like. Already we can see this trend towards realism. Robotic voices of the past just don’t cut it any more! 

As TTS technology becomes more sophisticated, AI-driven voices will sound even less robotic and more lifelike, making it difficult to distinguish them from human voice overs. This realism adds a new layer of impact to TTS-driven video content, bringing it closer to the quality of a live recording.

Final thoughts

As AI-driven text-to-speech technology advances, the possibilities for video marketing are only growing. AI-generated voice overs offer a streamlined, scalable way to produce professional-quality audio faster and cheaper than ever.

With new developments in voice realism, emotional nuance, and multilingual capabilities, brands can use text-to-speech to create videos that feel as personal and impactful as live voiceovers in just a few clicks. 

For marketers looking to stay ahead, AI-powered text-to-speech is a smart investment that brings flexibility, accessibility, and connection to every video. Ready to start experimenting with AI in your own content marketing strategy? Try ElevenLabs for free today and get started on your next project.