Paris Hilton x Carl’s Jr. campaign powered by ElevenLabs
- Written by
- Dustin Blank
- Published
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Creative production is evolving fast — and audio is one of the clearest signals of where things are heading.
In a recent campaign, Native Foreign utilized ElevenLabs to power audio for a Paris Hilton collaboration with Carl’s Jr.
The project demonstrates how AI-native audio tools are now embedded in high-profile, global brand work, as part of the core production stack.
By integrating our technology into their workflow, the team was able to move faster, iterate more freely, and maintain broadcast-quality sound across deliverables. AI audio enabled greater creative flexibility across formats and markets, without compromising production standards.
As major brands and top-tier creative studios adopt these tools, the distinction between traditional production and AI-enabled workflows continues to fade. What was once cutting-edge is quickly becoming standard.
Dustin leads Partnerships at ElevenLabs, working across the ecosystem from creator and media deals to the ElevenLabs Impact Program. Before ElevenLabs, he held head of creator partnership and content strategy roles at Creative Juice, NBCUniversal, MGM, Disney, and Fox Networks Group, and holds an MBA from Columbia Business School.
