The best social media AI tools in 2024

How AI is transforming social media

Artificial intelligence has significantly improved social media posting by streamlining workflows, generating valuable insights, and enhancing content quality. AI tools can automate content generation, schedule posts, analyze audience engagement, and provide hashtag suggestions.

This makes social media management more efficient, allowing businesses to focus on developing a robust social media content strategy. By leveraging machine learning and natural language processing, AI-powered tools can create engaging social media captions, graphics, and videos, ensuring social media success across different social media channels.

The 5 smartest AI tools for social media platforms

Discover the top 5 social media AI tools for content creation and social media management.

For content creation

1. Jasper AI

Top features:

• Utilizes natural language processing (NLP) to generate high-quality social media posts and blog content.
• Mimics various writing styles to ensure brand voice consistency.
• Provides relevant hashtags to increase engagement and reach.
• Creates SEO-optimized content tailored to the target audience demographics.
• Supports integration with various social media platforms for seamless content publishing.

What to watch out for:

• May require some manual tweaking to perfect the generated content.
• Subscription costs can be high for smaller businesses.
• A steep learning curve for new users.
  

2. ElevenLabs

Top features:

• Converts written content into high-quality, human-like audio with Speech Synthesis, enhancing social media engagement.

• Voice Library provides a range of synthetic voices for social media stories and podcasts.
• Enhances multimedia presence by repurposing existing content into audio formats.
• Supports multiple languages and accents for diverse audience reach.
• Voice Isolator removes background noise from audio, leaving you with crystal clear speech.
• AI Dubbing allows you to dub your content quickly into any supported language.

What to watch out for:

• Audio quality might vary based on the complexity of the text.
• Limited to audio content currently.
• Higher tiers might be costly for solo creators.

For social media management

3. Hubspot

Top features:

• Comprehensive social media management platform with AI-powered post scheduling.
• Provides detailed analytics and social listening tools to monitor social media conversations.
• Integrates with CRM systems to track social media interactions and customer data.
• Offers content recommendations based on trending topics and audience insights.
• Predictive analytics to optimize posting times for maximum social media engagement.

What to watch 0ut for:

• Can be overwhelming due to its extensive features and integrations.
• Higher cost compared to other social media management tools.
• May require training for new users to utilize all features effectively.

4. Hootsuite

Top features:

• Robust scheduling tools for multiple social media channels, ensuring social media success.
• Monitors social media trends and analyzes social media data performance metrics.
• Sentiment analysis to gauge public opinion and adjust social media strategies.
• Comprehensive dashboard for managing all social media channels in one place.
• User-friendly interface suitable for businesses of all sizes to maintain a consistent online presence.

What to watch out for:

• Some advanced features are only available in higher-tier plans.
• Analytics might not be as detailed as specialized analytics tools.
• Customer support can sometimes be slow to respond.
  

5. Sprout Social

Top features:

• Smart automation for crafting and scheduling social media posts.
• In-depth analytics for monitoring audience engagement and generating detailed reports.
• Predicts optimal posting times and identifies key influencers for effective social media marketing campaigns.
• Provides insights into audience behavior to refine social media content strategy.
• Supports data-driven approach to social media marketing, enhancing overall social media performance.

What to watch out for:

• Can be expensive, especially for smaller businesses.
• The complexity of features may require additional training.
• Some users might find the interface less intuitive compared to other social media management platforms.

How to use AI audio for social media posts

AI audio is a huge time-saver for generating social media content. Here’s how to generate audio content from text with ElevenLabs's Text-to-Speech tool.

Step 1

Pick your preferred voice and settings. You can select a pre-made voice, or you can clone, customize and fine-tune your own.

Step 2

Enter the text you want to convert to speech. In this case, it'll be a social media post, but you can also use it for a video script, podcast text, or caption.

The AI will automatically pick up the language and context.

Step 3

Using text-to-speech software, the AI generates spoken audio. You can listen instantly and download the file in a range of formats, to suit any social media platform.

Listen to the example social media post we created below.

Ready to supercharge your social media audio? Get started for free here.

Final thoughts

Artificial intelligence is revolutionizing social media marketing by automating content creation and enhancing social media management across various social media platforms.

Tools like Jasper AI and ElevenLabs are transforming content creation with features like natural language processing, relevant hashtags, and high-quality audio content.

Meanwhile, Hubspot, Hootsuite, and Sprout Social provide comprehensive social media management solutions, offering features such as post scheduling, sentiment analysis, and detailed analytics to improve social media performance.

By leveraging AI tools for social media strategy, businesses can maintain a consistent online presence and engage effectively with their audience across multiple social media channels.

Ready to start using Text-to-Speech to create engaging voiceovers and audio clips for your social media posts? Get started today.

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