Arianna Huffington uses ElevenLabs to refresh Thrive for its 10th anniversary

Arianna Huffington, founder of Thrive Global and The Huffington Post, is marking the 10th anniversary of her bestselling book Thrive with a newly recorded preface — powered by ElevenLabs Voice AI technology.

Using her AI-cloned voice, Arianna Huffington recorded the introduction to the re-released audiobook without the constraints of studio time or scheduling conflicts. This approach made the project possible while saving thousands in production costs. 

Beyond Thrive, Huffington has joined Iconic Voices on the ElevenLabs Reader app, making her newsletter and articles available in her own voice. This gives audiences an immersive way to engage with her insights on well-being and productivity.

AI voice technology is transforming how content is created and delivered. For authors, it means books can be updated or republished without the friction of traditional audiobook production. For news and media, it enables faster, more accessible reporting — making it easier to deliver content at scale while keeping the human voice at the center.

In an era where information consumption is increasingly multimodal, text-based content is no longer the only way audiences engage with news and storytelling. Many readers now prefer to listen to news rather than read it, whether during their commute, workout, or daily tasks. For example, a survey of adults aged 18 to 29 in the US found that 34% preferred podcasts for news consumption.

Huffington’s collaboration with ElevenLabs is one example of how AI voice is unlocking new possibilities for storytelling. Whether for books, journalism, or real-time updates, ElevenLabs is making high-quality audio creation effortless.

She wrote on X: “I always love talking about the incredible ways AI is transforming our world — especially in healthcare and well-being. But here’s a new one: AI has captured not only my voice, but, yes, my Greek accent! Thanks to the Eleven Reader app, you can now listen to AI-Arianna read my newsletter and articles. Let me know what you think — does my AI voice do justice to my Greek roots? And, equally important for Greeks — will AI also be able to accurately simulate yogurt and feta cheese?”