Liderando com IA: Como a Klarna Reconstruiu o Marketing com IA

Leading with AI: How Klarna Rebuilt Marketing with AI

A IA mudou o que é possível no marketing. A Klarna mostra o que acontece quando uma equipe realmente aposta nessa tecnologia. Neste bate-papo, Luke Harries (Head de Growth da ElevenLabs) conversa com David Sandström (CMO da Klarna) em uma das discussões mais práticas sobre marketing com IA. Aqui, vamos direto ao ponto — mostrando os fluxos de trabalho, processos, ferramentas e estrutura de equipe por trás de uma das maiores transformações com IA no marketing atualmente. O que você vai aprender Como a Klarna reconstruiu seus principais fluxos de marketing usando IA desde o início Quais ferramentas, processos e estruturas de equipe tornaram isso possível Como eles promoveram a adoção de IA em toda a empresa — e o que a maioria das empresas faz de errado Por que a criatividade está se tornando o principal diferencial na era da IA Dicas práticas para você aplicar na sua equipe

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Leading universities, EdTech companies, and corporate training programs are using AI voice to deliver personalized instruction at scale, reach global audiences instantly, and create learning experiences students actually complete. Join to see they are building AI teaching agents and accessible content that transform student outcomes — and how you can do the same. In this session, you'll learn how to: Personalize training — Live demos showing how AI voice delivers personalized support to individual learners, without adding headcount See what's actually working — Real examples from StudyLab AI, MasterClass, and Supernova on how they use AI voice to keep students engaged and coming back Reach any learner, anywhere — Turn existing course materials into audio for visually impaired students and translate content into 30+ languages in days Whether you're building K-12 apps, university programs, corporate training, or consumer platforms, you'll leave with practical strategies, real customer stories, and a clear path to getting started with ElevenLabs.

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Building Voice Agents That Actually Sound Human

Imagine voice agents that are so expressive, they blur the line between AI and a human conversation - staying calm under pressure, de-escalating tense moments, and guiding customers to a clear resolution. Introducing Expressive Mode for ElevenAgents: unprecedented control over tone and delivery, so your agents can adapt to real customer emotion and respond at exactly the right moment - helping customers feel helped, not processed. Expressive Mode is powered by two upgrades built to work seamlessly together inside our vertically integrated ElevenAgents platform: Eleven v3 Conversational — our most emotionally intelligent, context-aware TTS model, optimized for real-time dialogue A new turn-taking system — better-timed responses with fewer interruptions, so conversations flow naturally Because Expressive Mode is integrated end-to-end within ElevenAgents, it can use real-time signals (emotional cues + speech patterns) to infer how something is said — not just what was said — and decide when the agent should speak, pause, or wait. The result: more human timing, especially in emotionally charged situations. In this session, we’ll show you how to use Expressive Mode to deploy emotionally expressive agents that sound on-brand, respond naturally, and adapt to real customer emotion — without increasing your per-minute cost. What you’ll learn 1. Build experiences customers actually appreciate - how expressive tone + natural timing improves trust, satisfaction, and engagement 2. See it in action - live demos of Expressive Mode handling real customer moments (frustration, urgency, confusion and even humor) 3. A practical rollout playbook - what to test, what to measure (CSAT/NPS, containment, conversion), and how to iterate fast

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