Announcing Partnership with Sir Michael Caine to Newly Launched Iconic Marketplace

At today’s Summit, ElevenLabs announced a partnership with British cultural icon and award-winning actor Sir Michael Caine. Caine’s voice will be available on the ElevenReader app, and on the newly launched Iconic Marketplace.

Michael Caine in black and white looking at the camera

The Iconic Marketplace is a curated, two-sided platform where companies can request access to iconic talent for projects and content. The Iconic Marketplace is the performer-first approach the entertainment industry has been calling for. In addition to Caine, over 25 other iconic voices are available on the platform today, including those of Dr. Maya Angelou, Alan Turing, Liza Minelli, and Art Garfunkel.

“For years, I’ve lent my voice to stories that moved people — tales of courage, of wit, of the human spirit. Now, I’m helping others find theirs. With ElevenLabs, we can preserve and share voices — not just mine, but anyone’s,” said Sir Michael Caine. “ElevenLabs is at the very forefront of technology, using innovation not to replace humanity, but to celebrate it.  ElevenLabs gives everyone the tools to be heard.  It’s not about replacing voices; it’s about amplifying them, opening doors for new storytellers everywhere. I’ve spent a lifetime telling stories. ElevenLabs will help the next generation tell theirs.”

“We’re thrilled to introduce the Iconic Marketplace, a true breakthrough for ethical sourcing and licensing of celebrity content. It demonstrates how AI can responsibly expand opportunities for studio and talent, while enhancing storytelling,” said Mati Staniszewski, CEO and Co-Founder of ElevenLabs. “We’re especially excited to welcome Sir Michael Caine to the  platform. He is an iconic creator and voice whose cultural and artistic consequence we hope will only be further championed through this platform.”

Additionally, ElevenLabs has partnered with world-class agencies, including CMG Worldwide, to bring more legendary voices and estates to the Iconic Marketplace. These partnerships ensure that every collaboration is rooted in respect, consent, and creative authenticity — connecting brands, studios, and storytellers with timeless cultural icons in an ethical, forward-looking way.

“Our partnership with ElevenLabs represents the next chapter in how iconic talent and their legacies engage with audiences,” said a representative from CMG Worldwide. “By combining CMG’s decades of experience managing the rights of legendary figures with ElevenLabs’ groundbreaking technology, we’re creating new opportunities for storytelling that honor history while embracing the future.”

Explore the Iconic Marketplace here.

Listen now on ElevenReader.

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