How Much Does YouTube Pay in 2024?

Learn everything from the different monetization oportunities available, to how much you can earn, to top tips for maximizing your earnings.

Wondering ‘How much does YouTube pay?’. You've come to the right place. However, it's worth pointing out that payment varies widely—it's strongly influenced by ad views, viewer demographics, and the category of your content.

Whether you're looking to be the star behind the camera or create a faceless YouTube channel using ElevenLabs' AI-generated voiceovers, this post will teach you everything you need to know.

Key Points

  1. YouTube creators receive 55% of the ad revenue from their videos, with an average of about $18 for every 1,000 ad views. However, to start earning, you need to be part of the YouTube Partner Program and understand important terms like CPM (cost per thousand views) and RPM (revenue per thousand views).
  2. Earning a decent income from YouTube videos usually begins when a video hits around 100,000 views, but how much you earn depends on your video niche, audience location, and viewer engagement. It's not just about how many views you get.
  3. Famous YouTubers like MrBeast and PewDiePie demonstrate that you can make a lot of money on YouTube. Achieving this level of success also involves building a strong personal brand, finding different ways to make money, and connecting well with your viewers.

Understanding YouTube Ad Revenue

Source: YouTube Beats Cable TV in Ad Revenue

YouTube ad revenue is big business. In fact, it's now far bigger than that of major cable TV networks.

Of course, not all of that revenue foes to creators—YouTube pockets a fair amount for itself. When you allow YouTube to run ads on your videos, you're making a deal where YouTube keeps 45% of the money, and you get the other 55%. So, when an advertiser pays to put an ad on your video, both you and YouTube make money from it.

On average, YouTubers earn about $0.018 per ad view, which adds up to about $18 for every 1,000 ad views and between $1,200 and $6,000 for a million views, depending on various factors. That’s quite the earning potential, right? But to really make the most of this, you need to understand the YouTube Partner Program and two important terms: CPM (cost per thousand views) and RPM (revenue per thousand views).

YouTube Partner Program

The YouTube Partner Program lets you earn money through video ads. However, there are a few requirements you need to meet before you can join.

To be eligible for the YouTube Partner Program in 2024, you need to:

  • Live in a country where the program is offered;
  • Follow YouTube's rules;
  • Have at least 1,000 subscribers and either 4,000 watch hours or 10 million valid public Shorts views in the last 12 months.
  • Once you’re in, you have to keep your account active by posting public videos or using the Community Tab at least once every six months.

Joining the YouTube Partner Program takes effort—but it could be well worth it.


Now, let’s talk about two key terms for making money on YouTube: CPM and RPM.

  • CPM (Cost Per Mille) refers to the amount advertisers pay to have their ads shown 1,000 times on YouTube. It represents the advertiser's perspective, focusing on the cost of ad impressions. CPM varies based on factors like audience demographics, content category, and ad demand.

Source: TravelPayouts, 'How much does YouTube pay for 1,000 views in 2024'

  • RPM (Revenue Per Mille) stands for the total revenue a creator earns per 1,000 video views. Unlike CPM, RPM includes all revenue sources available to a creator, such as ads, channel memberships, and Super Chat. It's calculated after YouTube takes its share, providing a more accurate picture of what creators actually earn.

Understanding the difference between CPM and RPM is crucial for YouTube creators because it affects how they strategize content and monetization. CPM offers insight into the potential earnings from ads, guiding creators on the types of videos that might attract higher-paying ads. However, RPM gives a comprehensive view of earnings, including direct contributions from viewers, merchandise sales, and more.

By focusing on RPM, creators can better assess their overall channel performance and identify strategies to increase their earnings across different revenue streams. Knowing the difference helps creators make informed decisions about content creation, audience engagement, and monetization tactics, ultimately maximizing their YouTube earnings.

How Many Views Do I Need To Get Paid?

As mentioned above, you can begin earning money from YouTube's Partner Program one your channel reache 4,000 watch hours. But what about generating substantial earnings on YouTube? Well, channels need about 100,000 views per video to begin making decent money. However, it's not just the number of views that counts—several other factors can affect your earnings per view.

Your channel's niche, for instance, can have a significant impact on your earnings. A finance or technology channel will probably have higher earnings per 1,000 views compared to comedy or gaming content. How you present your video, how useful it is to people watching it, and how much viewers like and engage with it also affect how much money you can earn from views.

Where your viewers are from matters too. Views from countries like the United States and the United Kingdom typically earn more revenue for creators. So, while getting a lot of views is crucial, paying attention to these factors can help you plan your videos better to earn as much as possible.

How Much Do Top YouTubers Earn?

Curious about how much the top YouTubers can make? Well, you came to the right place. YouTube has created many multimillionaires over the years, with top creators earning incredible amounts of money.

Here are just a few examples of top creators' estimated earnings:

These are just a few examples of the incredible earning potential on YouTube, thanks to platforms like Google AdSense and YouTube ads, which contribute to how the channel pays Youtube stars.

The world of top-earning YouTube channels isn't just about individual creators. Channels like Vlad and Niki (111 million subscribers) and Kids Diana Show (119 million subscribers) entertain kids with fun activities and challenges, building huge and incredibly engaged audiences in the process.

Besides making money from ads, some successful YouTubers have also started making money in different ways, like selling shows to Netflix. For example, YouTuber James Allison adapted his YouTube channel into a Netflix show called Oddballs.

This shows how important it is to find various ways to make money. The main lesson? Earnings from YouTube can be very high, and with a smart plan, there's no limit to how much YouTube revenue you can generate.

The Journey to Making Money on YouTube

Monetizing YouTube content doesn't happen overnight. It’s a journey that requires consistency, innovation, and a deep understanding of what your audience wants. Many creators find it hard to reach 1,000 subscribers in their first year. But don't lose hope.

Successful channels that experience rapid growth typically follow best practices, consistently upload new videos, and maintain a long-term commitment to their channel’s development. Key steps for growing a YouTube channel include:

  1. Conducting market research.
  2. Creating relevant content.
  3. Creating a strong plan for promoting your channel.
  4. Analyzing how well your videos engage viewers and adjusting your content accordingly.

By following these steps, you can increase the chances of your YouTube channel experiencing rapid growth.

Tips for Maximizing YouTube Earnings

Let's explore the techniques that can maximize your revenue. There are many strategies to help you make more money from your YouTube videos, from improving your video SEO to keeping your audience interested.

But making money isn't only about what you earn from ads. You can also make money in different ways, like affiliate marketing, selling merchandise, and more. Let’s explore these tactics in the following subsections.

Use the Best Tools

Content quality is the biggest factor when it comes to how much you can earn on YouTube. To create high-quality content, you need to use the best tools, whether that's a great camera or ElevenLabs' AI voiceovers.

By incorporating high-quality, natural-sounding voiceovers into your videos, you can create more engaging and accessible content that appeals to a wider audience. ElevenLabs' advanced AI technology enables you to produce diverse and compelling audio narratives without the need for expensive recording equipment or professional voice actors.

This accessibility and quality can lead to increased viewer retention, a higher likelihood of shares, and, importantly, more views—all critical factors in maximizing ad revenue and sponsorship opportunities. Furthermore, the ability to easily produce content in multiple languages can expand your reach to non-English speaking audiences, further boosting your channel's growth and monetization prospects.

Video SEO Optimization

To make more money on YouTube, first, make sure your YouTube video content is SEO optimized. This means using the right keywords in your video file name, title, description, and tags so your videos show up higher in search results and more people can find them.

Here are some additional strategies to improve SEO for your YouTube videos:

  • Put your videos in the right category.
  • Add subtitles to your videos.
  • Make playlists with keywords in the title.
  • Implement timestamps and chapters in your videos.

These steps can make watching your videos a better experience for viewers and keep them watching longer, which is important for getting recommended by YouTube.

Engaging with the Audience

Keeping your audience involved is key to making more money on YouTube. You can increase You audience engagement in following ways:

  • Use Cards and End Screens to promote your videos.
  • Utilize the Community tab for extra interaction.
  • Pin comments to engage with your audience directly.
  • Create YouTube Shorts to spark conversation.
  • Host live sessions for real-time audience interaction.

Diversifying Your Revenue Streams

It's smart for YouTube content creators to have more than one way to make money. Besides ads, you can also make money through:

  • Channel memberships
  • Selling merchandise
  • Super Chats during live streams
  • Earnings from YouTube Premium subscribers watching your content

You can also make good money from digital products like online courses that are in demand. Here are some ways to make money from your digital products:

  • Create and sell online courses to your followers.
  • Offer personal coaching or consulting services.
  • Sell e-books or digital guides.
  • Make and sell your own templates or digital tools.

Affiliate marketing is another way to earn money by suggesting products or services in your video descriptions and comments. Growing your brand on other social media like Instagram and getting shoutouts can also help you get more viewers and sell more affiliate products and merchandise.

Navigating Challenges in YouTube Monetization

Making money on YouTube can be tough sometimes. One big problem is demonetization. This is when YouTube takes away your ability to earn money from ads on a video or your whole channel if your content breaks advertisers' rules. Even if your video gets demonetized, people can still watch it, but you won't make any money from ads. This can be really bad for creators who rely heavily on ad revenue.

Another issue is that not all views make you money. Sometimes, there are no ads shown on your videos. This could be because your content isn't good for advertisers, ads are turned off, or there aren't any ads that match what a viewer wants. So, even if your videos get a lot of views, you might not earn much.

Moreover, making money from short videos is tricky. Platforms like YouTube are trying to figure out how to get more people to watch short videos and get advertisers interested in them. As a creator, it's important to keep up with these changes and adjust your content to make the most money.


In conclusion, making money from YouTube is not an overnight success but with persistence, consistency, and a well-developed strategy, it can be a rewarding endeavor. It is crucial to focus on creating high-quality content that resonates with your target audience, utilizing optimization techniques to increase visibility and attract more viewers. Additionally, diversifying income streams through advertisements, brand partnerships, merchandise sales, and crowdfunding platforms can help maximize revenue potential.

However, it'ss important to remember that building a successful YouTube channel requires time, effort, and dedication. Be patient and stay committed to your goals.


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