The Rise of Long-Form Text to Speech for Publishers

For news publishers, the AI audio landscape is not just an emerging field but a requisite to engagement

The Rise of Long-Form Text to Speech for Publishers

Bullet Summary:

  • Introduction to Text to Speech (TTS) technology and its evolution.
  • Benefits of Text to Voice for publishers.
  • Enhancing global reach with our new multilingual model.
  • The innovative Voice Design tool by ElevenLabs.
  • Cost and time efficiency through Professional Voice Cloning.
  • Conclusion on the digital transformation in publishing.
  • FAQ

Introduction to Text to Speech Technology

Text to Speech (TTS) technology, at its core, transforms written content into audible speech. Over recent years, with substantial advancements in machine learning, TTS technology has evolved to a point where synthesized speech is practically indistinguishable from human narration. The realism and expressiveness achieved by modern TTS systems offer unmatched potential, particularly for the publishing industry.

The Publishing Paradigm: Benefits of Text to Speech

For news publishers, the sonic landscape is not just an emerging field but a requisite to engagement. Growing an audio presence has proven to enhance user retention and satisfaction. While the traditional route would involve hiring voice actors or getting reporters to narrate, these methods are neither time nor cost-efficient. With Text to Speech, stories can be vocalized immediately upon publishing, ensuring that the content remains fresh, relevant, and of high quality.

How’s Eleven different?

How we achieve human delivery even on very long texts is down to the way we’ve built our model. It’s trained to understand what is being said and to adjust delivery accordingly. It does this by taking into account not just the meaning of words but also the context surrounding each utterance.

Traditional speech generation algorithms produce utterances on a sentence-by-sentence basis. This is computationally less demanding but immediately comes across as robotic. Emotions and intonation often need to stretch and resonate across a number of sentences to tie a particular train of thought together. Tone and pacing convey intent which is really what makes speech sound human in the first place. So rather than generate each utterance separately, our model takes the surrounding context into account, maintaining appropriate flow and prosody across the entire generated material. This emotional depth, coupled with prime audio quality, provides users with the most genuine and compelling narrating tool out there.

Hear the difference - Eleven vs Microsoft Azure:

Microsoft Azure Text-to-Speech

J.K. Rowling, Harry Potter and the Philosopher's Stone, Fragment 1
J.K. Rowling, Harry Potter and the Philosopher's Stone, Fragment 2

Eleven Labs Speech Generation

J.K. Rowling, Harry Potter and the Philosopher's Stone, Fragment 1
J.K. Rowling, Harry Potter and the Philosopher's Stone, Fragment 2

Broadening Horizons: Our New Multilingual Model

At ElevenLabs, our commitment to innovation has led to the launch of a new multilingual model. This allows the same narrative to be translated and vocalized in up to 28 languages. For publishers, this means unprecedented global reach, with stories resonating across different cultures and regions, all in a consistent and unified voice.

Supported languages now include: English, Korean, Dutch, Chinese, Turkish, Swedish, Indonesian, Filipino, Japanese, Ukrainian, Greek, Czech, Finnish, Romanian, Danish, Bulgarian, Malay, Slovak, Croatian, Classic Arabic, Polish, German, Spanish, French, Italian, Hindi, Portuguese, and Tamil.

Voice Design: Crafting Unique Narratives

Our proprietary Voice Design tool provides a transformative experience for publishers. It facilitates the creation of completely unique voices based on selected parameters, such as age, gender and accent. Every generated voice is unique, ensuring that publishers can choose a particular voice to become synonymous with their brand or publication.

Efficiency through Professional Voice Cloning

Professional Voice Cloning (PVC) technology at ElevenLabs offers another layer of customization. By cloning the voices of a publication's reporters, we can produce audio stories in their unique tones. This not only provides authenticity but also significantly reduces costs and time spent on traditional recording processes. What's more, our multilingual model is compatible with Professional Voice Cloning, ensuring that a reporter's voice can now speak all the supported languages.

Listen to a podcast episode generated with our Professional Voice Cloning tool:

How Publishers Can Benefit from Voice Cloning

For publishers, Professional Voice Cloning (PVC) offers numerous advantages:

  1. Distinctive Brand Voice: By cloning a unique voice, publishers can establish a recognizable auditory brand, setting their content apart.
  2. Content Consistency: Voice cloning ensures a consistent vocal style across multiple articles and publications without needing different voice actors.
  3. Efficiency: Need a voice-over revision? Instead of re-recording, just generate the required narration with the cloned voice, saving time and maintaining uniformity.
  4. Enhanced Engagement: For global readership, a familiar cloned voice enhances connection and trust in the content.

When combined with Text to Voice technology, publishers are equipped with a state-of-the-art toolkit to produce rich, varied, and global auditory content. Adopting the capabilities of Professional Voice cloning Technology is a progressive move for publishers, opening a myriad of opportunities.

Ethics in Voice Cloning

Ethical considerations lie at the heart of ElevenLabs' technology. Recognizing the potential risks of misuse, strict measures ensure the technology is used responsibly:

  1. User Privacy: The voice cloning technology is designed to allow users to clone only their voice, ensuring privacy and minimizing misuse.
  2. Verification Step: Upon uploading your speech data, a text captcha verification ensures the authenticity of the voice, with manual verification available if required.

This emphasis on ethics and user safety ensures that while technology advances, it remains rooted in principles that prioritize user well-being.

Discover the Future of Publishing with ElevenLabs

While this article delves into the profound capabilities of Text to Voice technology, firsthand experience undoubtedly offers an unparalleled insight. Delve into the realm of voice technology and reshape the narrative structure of your publications.

For publishers poised to spearhead the next evolution in content dissemination, ElevenLabs extends an invitation to join this cutting-edge journey. By enrolling, you gain immediate access to advanced Text to Voice technology and unmatched assistance from our dedicated team.‌‌‌‌

ElevenLabs Text to Speech

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The future of publishing is not just in the written word but in how those words are conveyed. With tools like Text to Voice, publishers have the potential to revolutionize their content delivery, ensuring accessibility, uniqueness, and global reach. At ElevenLabs, we're at the forefront of this transformation, offering technology that paves the way for a richer, more diverse auditory experience.


What is Text to Voice technology?

Text to Voice, or TTS, transforms written content into spoken narratives. The technology uses advanced algorithms to produce speech that mirrors human-like intonations.

How can publishers benefit from using TTS?

Publishers can instantly convert their articles or stories into high-quality audio, enhance user engagement, save on recording costs, and extend their global reach with multilingual capabilities.

In how many languages can a story be vocalized using the new multilingual model?

Our new multilingual model can vocalize content in up to 28 different languages, providing an expansive global reach for publishers.

Can the Voice Design tool produce truly unique voices for each publisher?

Yes, the Voice Design tool at ElevenLabs is designed to generate completely distinct voices based on specific parameters, ensuring that each publisher can have a voice that aligns with their brand identity.

Is professional voice cloning ethical?

At ElevenLabs, we prioritize ethical considerations. Our professional voice cloning technology is designed to respect and protect individual identities. We ensure responsible use by allowing only the cloning of voices with the consent and authorization of the concerned individuals.

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